Customer Executive Sales

Business Development

• Work closely with key accounts to set clear expectations to ensure continuous orders, expansion of business and marketing plan execution
• Develop wiring plan for each key account through continuous networking with

their FPRs to ensure smooth business operations

• Adherence to the terms of trade with each account and ensuring in-store execution as per the trade norms
• Identify opportunities like festivals, local events, etc. to boost business & plan

Channel Management

• Identify potential accounts and on-board them to ensure expansion of business
• Providing channel marketing insights to National FPRs in PepsiCo for proper implementation of plan, address challenges & identify sources of growth

Execution

• Manage stock levels to ensure continuous availability and regular rotation
• Ensure maximum in-store visibility through negotiation
• Work with Marketing Development Team to create chain wise strategy and execute end to end

Team Management

• Hiring and Retaining self-motivated merchandizers & PSRs to handle Key Accounts to ensure In-store execution and support
• Training merchandizers and PSRs to handle accounts independently