About the Opportunity

Job Description

Title Customer Analytics & Insights Manager

Department Global Central Marketing Operations - CustomerAnalytics& Insights

Location Gurugram

Reports To Customer Analytics & Insights Associate Director

Level Manager, Grade 5

Shift Timing 12.30 - 9.30 pm IST

Department Description

The Global Central Marketing Operations organisation is responsible for designing, building, optimising and measuring multi-channel customer journeys across Email, SMS/WhatsApp, Push, In‑App, and Web experiences. Partnering closely with Data, MarTech, and Brand teams, we use our Orchestration Engine to activate first‑party data responsibly and at scale, ensuring communications are timely, relevant and compliant.

About the team

The Customer Analytics & Insights team transforms customer data into actionable insights that optimize multi-channel journeys. Providing measurement, segmentation, and experimentation frameworks to improve engagement, conversion, and retention.

Purpose of the role

The Customer Analytics & Insights Manager builds dashboards, runs analytical queries, and delivers insights that support multi-channel journey optimization. This role ensures accurate performance tracking and provides data-driven recommendations that improve engagement and conversion.

Key Responsibilities

• Build and maintain dashboards for journey performance, KPIs, and channel analytics.
• Run SQL/analytical queries to support investigations and routine reporting.
• Analyze performance across personalization, timing, segmentation, and channel mix.
• Support segmentation development and audience scoring initiatives.
• Partner with experimentation teams on test measurement and insight generation.
• Contribute to quarterly analytics publications and business readouts.

Experience and Qualification

• 8+ years of relevant experience as a data analyst or marketing analyst.
• Experience with either of Adobe Analytics (preferred) OR Amplitude OR Google Analytics
• Proficiency in SQL and BI tools (e.g., Tableau, Power BI, Looker).
• Familiarity with CDP data models, marketing data, or customer journey analytics.
• Understanding of KPIs and performance measurement frameworks.
• Strong analytical and data visualization skills.
• Storng Communication skills.