Job Description

Key Skills

Salesforce

SFMC and SFSC

SQL

AMP script

Email studio

Automation Studio

Content builder

Audience Builder 2. Team & Project Details3. Key Responsibilities4. Must-Have Technical Skills5. Required Soft Skills6. Candidate Profile Requirements7. Success Metrics

Role Overview
Discussed the need for a senior Marketing Automation professional to lead solution discovery, requirements gathering, and implementation of scalable MarTech solutions.
Focus on Salesforce Marketing Cloud (SFMC) and Salesforce Sales Cloud integration, customer journeys, lead management, lead scoring, nurture programs, consent management, and campaign execution.
Candidate will drive MarTech strategy, governance, platform optimization, and business growth initiatives.
Team: Global B2B Marketing Operations.
Responsible for scaling lead generation capabilities across business units and regions.
Key project areas include:

SFMC platform optimization and enhancements
Sales Cloud integration
Customer segmentation and double opt-in processes
Lead scoring and qualification
Campaign automation and governance
Marketing automation continuous improvement initiatives
Lead solution design and marketing automation implementation.
Gather and translate business requirements into technical solutions.
Manage project timelines, risks, dependencies, and stakeholder expectations.
Establish governance frameworks, operational standards, and best practices.
Drive onboarding, enablement, training, and adoption of MarTech platforms.
Collaborate with Engineering, IT, Sales Enablement, Legal, Compliance, and business stakeholders.
Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Content Builder, Audience Builder).
Salesforce Sales Cloud integration experience.
Marketing automation solution design, customer journeys, segmentation, lead management, lead scoring, and nurture programs.
Enterprise MarTech architecture, APIs, integrations, data governance, and platform operations.
SQL and AMPscript knowledge preferred.
SFMC Certification preferred.
Strong stakeholder management and communication skills.
Strategic and analytical problem-solving mindset.
Leadership, collaboration, mentoring, and cross-functional coordination abilities.
Bachelor's degree in technology, Information Systems, Computer Science, or related field.
MBA/Master's degree preferred.
Minimum 10+ years of experience in Marketing Technology, Marketing Operations, Marketing Automation, or CRM platforms.
Strong experience managing large-scale transformation and platform optimization initiatives.
Adoption and delivery of SFMC capabilities.
Improved lead generation, qualification, and conversion rates.
Enhanced sales and marketing alignment.
Improved customer engagement and marketing ROI.
Increased platform governance maturity and stakeholder satisfaction.