Custom Software Engineer

Project Role : Custom Software Engineer

Project Role Description : Design, build and configure applications to meet business process and application requirements.

Must have skills : Adobe Journey Optimizer

Good to have skills : NA

Minimum 5 Year(s) Of Experience Is Required

Educational Qualification : 15 years full time education

Summary: - The ideal candidate will have strong hands-on experience in designing, configuring, and optimizing customer journeys, working with event-based and segment-based triggers, and collaborating cross-functionally to ensure seamless activation across digital channels. - A typical day involves collaborating with team members to understand project needs, developing innovative solutions, and ensuring that applications are optimized for performance and user experience. - This role requires a strong understanding of the Adobe Experience Platform (AEP) ecosystem, especially Real-Time CDP, segments, and schema/XDM constructs, along with a keen eye for journey orchestration best practices. Roles & Responsibilities: - Design and implement multi-step, personalized journeys using Adobe Journey Optimizer - Collaborate with AEP specialists to ensure correct data ingestion, identity stitching, and profile activation - Integrate AJO journeys with channels like Email, Push, SMS, and In-App Messaging using Adobe or third-party connectors - Create and manage journey versions, test logic paths, and perform QA/UAT of journey outcomes - Optimize journeys using performance insights and business KPIs - Work with stakeholders to translate marketing and business goals into Automated journeys - Support integration with Offer Decisioning, where applicable - Maintain journey documentation, technical flowcharts, and user guides - Collaborate with cross-functional teams (analytics, content, development) to ensure end-to-end delivery - Expected to perform independently and become an SME. - Contribute in providing solutions to work related problems. - Engage in continuous learning to stay updated with the latest technologies and best practices. Professional & Technical Skills: - Experience in digital marketing / marketing automation - Strong understanding of AEP schemas, datasets, audiences, and RTCP - Experience working with event-triggered and segment-triggered journeys - Familiarity with Adobe Experience Platform, Customer Journey Analytics (CJA) is a strong plus - Basic understanding of Offer Decisioning, Adobe Campaign Standard is an added advantage - Experience with channel integration (Email/SMS/Push) and testing tools - Strong communication and documentation skills - Experience in agile/scrum projects is preferred - Experience with user interface design and user experience principles. - Ability to troubleshoot and resolve application issues effectively. - Familiarity with integration techniques and APIs. Additional Information: - Adobe AJO certification or AEP Business Practitioner certification - Minimum 2+ years of hands-on experience with Adobe Journey Optimizer (AJO)