Custom Software Engineer

Project Role : Custom Software Engineer

Project Role Description : Develop custom software solutions to design, code, and enhance components across systems or applications. Use modern frameworks and agile practices to deliver scalable, high-performing solutions tailored to specific business needs.

Must have skills : Adobe Journey Optimizer

Good to have skills : NA

Minimum 7.5 Year(s) Of Experience Is Required

Educational Qualification : 15 years full time education

Summary:

As a Custom Software Engineer, Design and develop omnichannel customer journeys on Adobe Journey Optimizer. Manages the offshore AJO developer team and delivers journeys to the Orchestration PM.

Roles & Responsibilities:

• Model and develop customer journeys in AJO (email, push, SMS, in-app, web) from received specifications
• Lead and mentor offshore AJO developers
• Develop AJO integrations with RTCDP, AEM and communication systems
• Implement decisioning rules (Decision Management / Offer Library)
• Set up A/B tests and produce journey performance reports
• Document developments and escalate arbitration points to the Orchestration PM
  
  

Professional & Technical Skills:

• Must To Have Skills: Adobe Journey Optimizer – Journey Canvas: unitary events, audience qualifications, business rule triggers, wait / split / end nodes
• AJO Channels: email configuration (subdomains, IP pools, frequency rules), SMS (Sinch/Twilio aggregators), push (APNS/FCM), in-app, web channel, direct mail
• AJO Content Designer: drag & drop email designer, personalization with Expression Editor (Helper Functions, inline Offer Decisioning)
• Decision Management: offer catalog, collections, eligibility rules (profile attributes, contextual events), ranking models (formulas, AI models), global/per-profile capping
• Advanced personalization: AJO Expression Language (Handlebars-based), AEP computed attributes, nested XDM object lookup
• AJO APIs: Authoring API (programmatic journey creation), Interactive Message Execution API (real-time transactional messages)
• AJO AEP integration: streaming segment triggers, ExperienceEvents, real-time profile attributes
• AJO Target integration: web/app personalization via Target + AEP profile data
• AJO Reporting: Global Report vs Live Report, delivery and engagement metrics, Customer Journey Analytics for deep analysis
• Fatigue and marketing pressure management: global and per-channel frequency rules
• Adobe Certified Expert – Adobe Journey Optimizer Developer (mandatory)
• Adobe Certified Expert – Adobe Journey Optimizer Business Practitioner (recommended)
• Adobe Certified Expert – Adobe Real-Time CDP (recommended for AEP integration)
  
  

Additional Information:

• The candidate should have minimum 5+ years in marketing automation/CRM, hands-on AJO or Marketo/SFMC experience, REST APIs and real-time integrations, offshore team management.
• This position is based at our BDC11 - SEZ office.
• A 15 years full time education is required.