Job Title: CSM & YouTube Executive
Brand: SuperGrads by Toprankers
Location: Bhopal | Work From Office
Experience: 1–5 Years
About Toprankers
Toprankers is a career-focused EdTech organization helping students prepare for competitive and entrance examinations across
Law, Management, Design, Judiciary, and other career-oriented programs. Through expert faculty, technology-enabled learning, assessments, mentorship, and student support, we aim to provide students with a complete learning experience and help them make informed career choices.
About The Role
We are looking for a creative and proactive
CSM & YouTube Executive to manage and grow SuperGrads digital presence across social media platforms, with a primary focus on
YouTube and Instagram. The role will involve content planning, execution, audience engagement, and analyzing performance for our
CAT & IPMAT audience.
Key Responsibilities
- Manage and grow SuperGrads YouTube, Instagram and other social media platforms.
- Plan and execute content calendars, including YouTube videos, Shorts, Reels and other engaging formats.
- Coordinate with faculty, content creators, designers and video editors for content creation and publishing.
- Handle YouTube SEO, including titles, descriptions, tags, thumbnails, keywords and playlists.
- Track YouTube and social media analytics such as views, watch time, CTR, retention and engagement.
- Identify trending topics, formats and content opportunities relevant to CAT & IPMAT aspirants.
- Engage with the online student community through comments, DMs and social media interactions.
- Monitor competitors and industry trends and bring new content ideas to improve reach and engagement.
- Prepare regular performance reports and suggest strategies for channel and social media growth.
Requirements
- 1–3 years of experience in Social Media Management, YouTube, Content Marketing or Digital Marketing.
- Hands-on experience managing a YouTube/social media page is preferred.
- Good understanding of YouTube Analytics, SEO, Instagram Reels and YouTube Shorts.
- Strong content planning, communication and coordination skills.
- Creative mindset with an understanding of current social media trends.
- Experience in EdTech or education-focused content will be an added advantage.
