CRM/Outreach Specialist

We're looking for someone who can own and run our marketing and BD data, email outreach, and calling infrastructure end-to-end —and who cares about outcomes, not just data collection.

What you'll do:

• Manage and maintain contact databases and data provider platforms (Lusha, ZoomInfo, and similar tools) — including sourcing, validating, and enriching mobile numbers for calling programs.

• Run and administer email outreach and marketing tools — including Outreach, Clay, SmartLead, Mailchimp, Eloqua, and others — along with the supporting IP/domain setup.

• Manage calling infrastructure — phone number procurement, validation, caller ID setup, and integration with dialers and CRM.

• Build automations to validate and qualify leads against our ICP criteria before they enter any outreach workflow (email or phone).

• Own email deliverability and performance metrics — delivery rates, open rates, click rates, and response rates — across all outbound and marketing email channels.

• Own and publish periodic reports tracking performance across all channels — email, calling, and database health — with a clear focus on what's working and what needs to change.

• Manage integrations between Salesforce, database tools, outreach platforms, and calling systems; handle email warming, spam prevention, and sender reputation.

EXPERTISE AND QUALIFICATIONS

What we're looking for:

• 3–5 years of hands-on experience in B2B data and outreach operations — you understand how B2B sales and marketing engines work, not just the tools.

• An outcomes-driven mindset — you don't just collect data and load lists; you think about whether the right people are being reached, whether outreach is converting, and what to fix when it isn't.

• Working knowledge of Salesforce and how it connects with enrichment, outreach, calling, and marketing automation systems.

• Familiarity with email deliverability best practices — domain/IP warm-up, authentication (SPF, DKIM, DMARC), and inbox placement.

• Experience with mobile number sourcing, validation, and calling infrastructure in a B2B context.

• Comfortable building simple automations and workflows to keep data clean and outreach running smoothly.

• Detail-oriented, operationally strong, and able to work independently.