Job Title: CRM & Marketing Automation Specialist (HubSpot + ZoomInfo)
Location: Mumbai preferred; Pune, Delhi, Bangalore, Ahmedabad acceptable
Experience: 5-8 years
About the Role
We are looking for a highly skilled CRM & Marketing Automation Specialist with deep hands-on experience in HubSpot, ZoomInfo, and large-scale email outreach + campaign execution. This is a high-ownership, execution-focused role ideal for someone who enjoys granular work, building systems, cleaning data, and running fast outbound + nurture campaigns.
Key Responsibilities
- Manage and optimize the HubSpot Marketing Hub including workflows, automation, segmentation, scoring, and campaign reporting.
- Execute large-scale email outreach, nurture sequences, and automated journeys to drive MQL and SQL progression.
- Build, clean, and enrich prospect lists using ZoomInfo or similar platforms (Apollo, Cognism, etc.).
- Maintain CRM hygiene, including deduplication, enrichment, field mapping, and data governance.
- Set up dashboards and reporting for campaign performance, funnel metrics, outreach analytics, and database health.
- Conduct A/B testing for subject lines, CTAs, send times, and content variations to optimize results.
- Collaborate with sales to improve follow-up processes, lead qualification frameworks, and conversion metrics.
- Support targeted outbound motions, including segmentation, ICP validation, list creation, and campaign personalization.
- Manage inbox responses, routing, and qualification inputs as part of the outreach process.
- Identify automation opportunities, improve workflows, and enhance operational efficiency across CRM and marketing systems.
Must-Have Skills (Non-Negotiable)
- Hands-on HubSpot Marketing Hub experience
- Workflows, automation, lifecycle stages, lists, scoring, dashboards
- Hands-on ZoomInfo (or equivalent)
- Contact discovery, enrichment, intent data, segmentation
- Strong experience in email marketing and outbound campaign execution
- Outreach sequences, nurture workflows, testing, optimization
- Proven experience working with large databases and CRM systems
- Strong analytical skills with comfort in dashboards, metrics, and reporting
- Ability to work independently, take ownership, and execute with speed and accuracy
- Excellent written communication for email content and personalization
Preferred Qualifications
- Experience in B2B SaaS or cybersecurity domains
- Familiarity with ABM workflows and tools (RollWorks, MarketingOS, Demandbase)
- Basic sales enablement knowledge (ICP documents, lists, contact sheets)
- Understanding of the lead lifecycle: MQL → SQL → Opportunity
- Experience with LinkedIn outreach tools or HubSpot sequences
What We're Looking For
- A self-starter who enjoys hands-on, granular operational work
- Someone who thrives in a fast-paced environment
- Someone who takes ownership and can set up, improve, and manage CRM + automation systems end-to-end
- A detail-oriented executor who is comfortable with both operations and analytics
