The Opportunity:
Are you a dynamic and results-driven marketer with a passion for leveraging digital strategies to propel business growth We are seeking a CRM Marketing Associate to spearhead the execution of marketing automation campaigns and journeys to drive user activation, and reactivation. If you excel in data-driven decision-making, thrive in a collaborative, fast-paced environment, and have a proven track record in executing successful CRM initiatives, this is just the place for you!
Responsibilities
- Plan, execute and optimise CRM campaigns across email, SMS, push notifications, and banner ads
- Devise and implement targeted campaigns, journeys and optimisation techniques to improve user activation, and reactivation metrics
- Leverage automation tools (e.g., CleverTap or similar) to create triggers, workflows, and personalized interactions at scale
- Generate regular reports to evaluate the effectiveness of marketing campaigns and provide actionable insights for continuous improvement
- Provide actionable insights to the Content Marketing Team to improve conversion rates
- Collaborate with cross-functional teams to ensure seamless campaign execution and optimisation
- Run experiments, conversion tests, and predictive analysis across marketing platforms to identify trends and best practices
- Stay abreast of industry trends, emerging technologies, and innovations in CRM
- Regularly evaluate tools to improve the overall quality and relevance of marketing communications (email builder, marketing automation, message distribution, tracking and analysis)
Requirements
- 1 year of proven experience in CRM or a similar role
- Proven track record of successfully implementing marketing automation campaigns and journeys that have led to business growth
- Thorough understanding and use of analytical tools (e.g., CleverTap, WebEngage, MoEngage or similar)
- Excellent analytical and problem-solving abilities
- Exceptional communication and interpersonal skills
Next Steps:
Believe you have what it takes to join us on the playfield If so, drop us an email indicating CRM Associate in the subject line with your resume to [Confidential Information]. We would really appreciate it if you could articulate why you believe you are best suited for this!
