CRM Manager

Curefit Healthcare Pvt Ltd, founded in 2016, is India's largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company's vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Job Summary:

We're looking for a CRM Manager to drive lifecycle communication and execution for the Fitness Services business.This isn't a typical high-frequency CRM role (like eCommerce or gaming). Fitness is a high-intent, lower-frequency category, where CRM plays a big role in driving conversion, revenue, repeat usage, and long-term habit building. You'll work closely with the CRM Lead to run and improve CRM programs across the user journey, with a clear focus on conversion, revenue, activation, engagement, and retention.

Key Responsibilities:

• Execute and improve CRM across the full user lifecycle - from new users to active members to retention
• Plan and run campaigns across channels like Push, WhatsApp, Email, SMS, and RCS
• Drive conversion and revenue through well-timed, relevant communication and lifecycle journeys
• Continuously run A/B tests across messaging, creatives, channels, timing, and journeys to improve performance
• Use user data and behaviour to build better segmentation and personalization
• Track performance across conversion, revenue, activation, engagement, and retention, and turn insights into actions
• Build and own dashboards with minimal reliance on Analytics teams (using AI tools where helpful), and know what to track and where to find it
• Work closely with Product, Tech, Design, Analytics, and Growth teams to get things done
• Own campaign calendars, execution quality, and day-to-day CRM operations
• Manage and mentor a small team, ensuring strong execution and continuous improvement

Qualification:

• 3–5 years of experience in CRM, lifecycle, or growth roles
• Experience in consumer startups (D2C, subscriptions, fitness is a plus)
• Hands-on experience with CRM tools like MoEngage (or similar)
• Good understanding of lifecycle marketing, segmentation, and experimentation
• Comfortable working with data - defining metrics, analyzing performance, and building dashboards independently (AI tools can help)
• Strong analytical thinking and a bias for action
• Ability to work in a fast-paced, execution-heavy environment