CRM & Lifecycle Marketing Specialist (MoEngage, WebEngage, CleverTap)

Space Stem

2-4 Years

Not Disclosed

Ahmedabad, India

Posted 7 hours ago
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Job Description

CRM & Lifecycle Marketing Specialist

Location: Mondeal Heights, SG Highway, Ahmedabad

Work Mode: Work from Office

Working Days: Monday to Friday – 5 Days a Week

Experience: 2+ Years

Employment Type: Full-time

About the Role

We are looking for an experienced CRM & Lifecycle Marketing Specialist to develop and execute customer engagement, retention and lifecycle marketing initiatives.

The ideal candidate should have 2+ years of hands-on experience in CRM, Lifecycle Marketing, Retention Marketing, Customer Engagement or Marketing Automation, with practical experience using a CRM or marketing automation platform such as MoEngage, CleverTap, WebEngage or similar tools.

The role requires a strong understanding of customer segmentation, customer journeys, retention, loyalty, campaign automation, customer data and performance analytics.

Key Responsibilities

Develop and execute CRM and lifecycle marketing strategies focused on customer engagement, retention, repeat purchases and customer lifetime value.
Plan, implement and manage customer loyalty and retention initiatives that encourage repeat business.
Analyze customer data, purchasing behaviour and engagement patterns to identify opportunities for personalized marketing.
Create and manage customer segments based on behaviour, purchase history, engagement, lifecycle stage and other relevant attributes.
Develop and execute multi-channel CRM campaigns across Email, SMS, WhatsApp, Push Notifications and other relevant channels.
Build, manage and optimize customer lifecycle journeys and automated communication workflows.
Develop and refine customer journey maps to improve customer experience and engagement.
Conduct A/B testing and continuously optimize campaigns based on performance.
Monitor campaign metrics such as engagement, conversion, retention, repeat purchase, revenue contribution and ROI.
Work with customer data and CRM systems to maintain accurate customer profiles, segmentation and campaign targeting.
Collaborate with technical teams on CRM integrations, data flows and APIs where required.
Work closely with creative, e-commerce, analytics and other cross-functional teams to execute effective CRM initiatives.
Identify opportunities to improve customer penetration, retention and revenue growth.

Required Skills & Experience

2+ years of hands-on experience in CRM, Lifecycle Marketing, Retention Marketing, Customer Engagement, Marketing Automation or a closely related role.
Hands-on experience with at least one CRM / Marketing Automation platform such as:
MoEngage, CleverTap, WebEngage
Strong understanding of customer lifecycle marketing and retention strategies.
Practical experience creating and managing customer journeys and automated campaigns.
Experience with customer segmentation and behavioural targeting.
Experience executing campaigns through multiple channels such as Email, SMS, WhatsApp and/or Push Notifications.
Understanding of customer retention, repeat purchase, customer lifetime value and loyalty.
Experience with campaign analytics, reporting and performance optimization.
Practical knowledge of A/B testing and campaign optimization.
Strong analytical and problem-solving skills.
Good written and verbal English communication skills.
Ability to collaborate effectively with creative, e-commerce, analytics and technical teams.
Bachelor's degree in Marketing, Business or a related field.

Preferred Skills

Hands-on MoEngage experience.
Experience with Journey Builder / customer journey orchestration.
Experience with RFM analysis and behavioural segmentation.
Experience managing loyalty, rewards or customer retention programs.
Experience with customer profile/data management.
Understanding of CRM integrations, APIs and customer data flows.
Experience in e-commerce, retail, D2C or other consumer-facing businesses.
Experience measuring CRM initiatives through revenue contribution, retention, repeat purchase, CLV or campaign ROI.

Who Should Apply

We are particularly interested in candidates with hands-on CRM/lifecycle marketing experience.

Candidates with experience in MoEngage or similar CRM/Marketing Automation platforms are encouraged to apply.

Candidates whose experience is limited to general digital marketing, social media marketing, content marketing or performance marketing without hands-on CRM/lifecycle experience will not be considered.

Why Join Us