Market Engagement & Stakeholder Alignment
- Act as the primary interface for 58 markets across CRM strategy, campaign delivery, and content readiness.
- Build trusted relationships with regional and market stakeholders, proactively identifying support needs.
- Lead market onboarding and training around Salesforce Marketing Cloud and transition roadmaps.
- Resolve escalations and act as the delivery accountability point for campaign delays, QA issues and missed SLAs.
Salesforce Marketing Cloud Transition & Execution Oversight
- Oversee the shift from SAP CRM to Salesforce Marketing Cloud and Data Cloud, ensuring minimal disruption.
- Manage your direct reports to ensure success across the briefing lifecycleensuring campaign inputs are structured, complete, and aligned with creative/delivery standards.
- Collaborate with SFMC campaign ops pod to manage segmentation, journey builds, QA, testing and deployment.
- Track and troubleshoot campaign performance across platforms and channels (email, SMS, WhatsApp, Push).
Digital Content & Distributor Enablement
- Coordinate distributor/dealer digital content delivery in collaboration with local teams and the content hub.
- Ensure market readiness for offer-based campaigns, banner assets, and retail comms.
- Support timely asset localization, deployment planning, and usage tracking.
Analytics Support & Reporting Alignment
- Support the Marketing Science team in market coordination, insight briefing, and client communications.
- Ensure campaign dashboards and lifecycle KPIs are shared, understood, and actionable across regions.
- Liaise with data, CRM and content streams to feed learnings into optimization plans.
Strategy, Playbooks & Continuous Improvement
- Co-develop campaign SOPs, CRM delivery playbooks, and SFMC journey templates.
- Assist in lifecycle journey strategy: aligning market briefs with strategic goals (e.g. conversion, reactivation).
- Identify areas for automation, templating, or cross-stream collaboration to increase velocity and impact.
Skills & Competencies
- 610 years in CRM or digital marketing, ideally at the intersection of strategy, delivery, and client service.
- Salesforce Marketing Cloud (Email Specialist, Consultant, or Admin) certification and prior experience of working through platform transitions.
- Familiarity with SAP CRM, Salesforce Data Cloud, or data migration workflows.
- Experience with project management tools (e.g., Jira, Smartsheet), campaign analytics, and QA workflows.
- A seasoned CRM account lead, program manager, or lifecycle strategist with a strong client-facing instinct and operational rigor.
- A hands-on orchestrator who enjoys solving delivery challenges and aligning people around clear goals.
- A collaborative communicator with experience navigating matrixed, cross-market environments.
