CRM Direct Marketing Darbhanga

Aditya Birla Group

Bhagalpur, India

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Job Description

Job Purpose

Drive Insurance Business from assigned team and Orphan database across campaigns. To ensure all the pre and post sales support and services to the clients along with the team. To maintain Ensure not only achieving the target but also to make sure there is a consistent growth in the business every quarter.

Job Context & Major Challenges

Key Challenges for the role -
. To drive adoption of Service to sales approach on the Orphan customer.
. To ensure differentiated and segmented approach to various campaigns
. To manage attrition of the front line sales force and limited availability of quality talent.

Key Result Areas

	KRA (Accountabilities) (Max 1325 Characters)	Supporting Actions (Max 1325 Characters)
KRA1	Implementation of Loyalty Model Achieve Targets related to Premium and NOP in order to contribute in overall growth of the company Executes smooth function of the sales and other processes in order to maximise business potential. Ensure relevant people in the right place right time in order to maximise the productivity Execute the right method of business acquisition in order get the profitable mix for the organisation Recruitment & Training	1. To ensure maintenance of relationship with Orphan customers. 2. Up-Sell to customers assigned through various campaigns. 3. Ensure Renewal collection and AUM conservation of the assigned base. 4. Allocate leads to the team members as per targets decided. 5. Periodically monitor and review performance on the assigned topline and health parameters 6. Handhold and guide them on the sales process, lead conversion and closure of sale 7. Aggressively downloading all the RnR activities running by the organisation.