CRM Automation

Key Responsibilities

• Act as primary contact for markets regarding CRM campaigns and marketing automation activities • Gather, challenge and refine business requirements and translate them into system and data requirements • Create and manage Change Requests for new requirements and system enhancements • Configure and maintain campaigns, segmentations, filters, workflows, emails, landing pages and forms • Support CRM and Eloqua data management, field mappings, imports/exports and data quality activities • Analyze data structures, integrations and system dependencies • Create and maintain templates using HTML and basic JavaScript • Perform testing, validation and campaign reporting • Provide user support, trainings and troubleshooting for global markets • Support content lifecycle management including asset maintenance, metadata management, reporting and user administration for additional sales platforms

Required Skills

• 6+ years experience in CRM, Marketing Automation, Campaign Management or related domains • Strong experience with CRM and marketing automation platforms • Experience gathering, refining and documenting business requirements • Strong understanding of customer data, data models and integrations • Experience with campaign setup, segmentation, targeting and automation • HTML skills and basic JavaScript knowledge • Strong stakeholder management, analytical and communication skills • Independent, structured and solution-oriented working style

Preferred Skills

• Oracle Eloqua • Oracle CX Sales • Reporting & Analytics • API & Integration Concepts • Content Management Platforms • Automotive / Sales domain experience

Key Competencies

Campaign Consulting • Requirements Engineering • CRM Data Management • Marketing Automation • Content Management • Stakeholder Management • Business & Technology Translation