Job Description:
Job Title: Retention Marketing Manager
Company: The Wellness Shop (Urbaine Consumer India Pvt. Ltd.)
Industry: D2C Beauty, Wellness & Personal Care
Location: Jaipur (Mansarovar)
Experience: 3+ Years
Role Overview
We are looking for a Retention Marketing Executive to drive repeat purchases, customer engagement, and lifecycle marketing for The Wellness Shop.
This role will focus heavily on WhatsApp marketing, automation flows, CRM tools, and content-led retention strategies.
Key Responsibilities
WhatsApp Marketing (Primary Focus)
- Plan and execute WhatsApp campaigns (broadcasts, flows, journeys)
- Build and optimize automated flows such as:
- Abandoned cart recovery
- Order updates
- Re-engagement campaigns
- Upsell / cross-sell journeys
- Segment users based on behavior, purchase history, and engagement
- Track performance metrics like CTR, conversions, revenue from WhatsApp
Tools & Integrations
- Work with tools like Interakt, WATI, AiSensy, Gupshup, or similar
- Integrate WhatsApp with Shopify / website / CRM tools
- Set up and manage automations, APIs, and campaign flows
- Coordinate with tech teams for smooth data flow and tracking
Content & Campaign Planning
- Plan monthly retention calendar (offers, campaigns, drops)
- Write high-converting copies for WhatsApp, SMS, and email
- Ideate creative campaigns for repeat purchase and engagement
- Align messaging with brand tone (clean, aspirational, friendly)
Graphics & Creative Ideation
- Work closely with design team for:
- WhatsApp creatives (banners, product cards)
- Offer creatives and festive campaigns
- Ideate high-converting formats (before-after, UGC, offers, bundles)
- Suggest improvements in creative performance
Retention & Revenue Growth
- Improve key metrics like:
- Repeat purchase rate
- Customer lifetime value (LTV)
- Conversion rates from CRM channels
- Launch campaigns for inactive user reactivation
- Work on offers, bundles, and loyalty strategies
Requirements (Must-Have)
- 1–3 years of experience in Retention / CRM / Lifecycle Marketing (D2C preferred)
- Hands-on experience in WhatsApp marketing tools (Interakt, WATI, AiSensy, etc.)
- Basic understanding of customer journeys and segmentation
- Strong copywriting skills for conversion-focused messaging
- Good understanding of Shopify / D2C ecosystem
Good to Have
- Experience with email/SMS marketing tools (Klaviyo, Mailchimp, etc.)
- Understanding of basic analytics (CTR, CVR, revenue tracking)
- Exposure to automation tools / integrations
