Creative Strategist

Creative Strategist & Writer (Brand Campaigns & Social Content)

Role Overview:

We're looking for a sharp, insight-driven Creative Strategist & Writer who can crack briefs, build campaign umbrellas, and translate them into high-impact content ideas. This role sits at the intersection of strategy and storytelling, someone who has worked across multiple brands in agency setups and can take ownership from campaign ideation to execution alignment.

From influencer-led campaigns and social content to larger brand IPs, you'll be a key driver of ideas that actually perform.

Key Responsibilities:

Strategy & Ideation

Decode brand briefs and convert them into strong campaign territories and big ideas

Develop campaign umbrellas, IPs, and content directions for brands

Create insight-led concepts aligned with audience behavior, platform trends, and brand goals

Work across categories, with a strong focus on beauty, grooming, lifestyle, and fashion

Writing & Creative Development

Write scripts and content for short-form videos, influencer campaigns, and digital ads

Build storytelling formats and hooks that are platform-relevant and scroll-stopping

Create pitch decks, moodboards, and creative presentations for internal and client use

Adapt tone, messaging, and creative approach across multiple brands

Execution Alignment

Work closely with execution, influencer, and content teams to bring ideas to life

Ensure the core campaign idea is maintained across execution

Collaborate across teams to deliver campaigns that are both creative and effective

Qualifications:

47 years of experience in creative strategy / content strategy / copywriting within an agency or content studio

Strong experience working on multiple brands and campaigns simultaneously

Proven ability to create campaign ideas, umbrellas, and content ecosystems

Experience in beauty, skincare, or grooming categories is highly preferred

Deep understanding of influencer marketing and social-first content formats

Strong storytelling, ideation, and presentation skills

Bonus Points:

Experience in creative or influencer marketing agencies

Proven work on high-performing campaigns or brand IPs

Ability to think both strategically and execution-first

Immediate joiners preferred.