Creative Strategist

About the Role

We are looking for a Creative Strategist with experience in the real estate industry to develop end-to-end marketing strategies, campaign concepts, content, and market intelligence that drive qualified leads and strengthen brand positioning.

Key Responsibilities

• Develop creative strategies for residential and commercial real estate projects.
• Create campaign concepts, mood boards, messaging, and creative direction and creative visualizer.
• Develop content strategy and write short-form and long-form copy including blogs, landing pages, ads, brochures, emailers, and social media.
• Plan and execute integrated marketing campaigns.
• Develop Go-to-Market (GTM) strategies for project launches.
• Conduct market research, trend analysis, competitor analysis, and market intelligence.
• Create campaign calendars and communication plans.
• Collaborate with design, content, digital marketing, and sales teams.
• Support campaign optimization through strategic recommendations.
• Own campaigns from concept to execution (end-to-end campaign creation).

Required Skills

• Creative Strategy
• Content Strategy
• Creative Visualizer
• Creative Direction
• Copywriting (Short & Long Form)
• Campaign Planning & Execution
• Mood Board Creation
• Market Research
• Market Intelligence
• Competitor Analysis
• Trend Analysis
• Brand Positioning
• GTM Strategy
• Digital Marketing Understanding
• Campaign Creation
• Excellent Communication Skill
• Technical Skills
• Canva
• Microsoft PowerPoint
• Microsoft Excel
• Microsoft Word
• Google Workspace
• ChatGPT & AI Tools

Preferred Backgrounds

• Experience in Real Estate Marketing Agencies or Real Estate Developer
• Strong portfolio demonstrating strategy, campaigns, and content