Creative Strategist

The Creative Strategist will be the bridge between strategy, content, and performance, responsible for leading creative directions, scripting high-converting UGC ads, and managing influencer-driven campaigns. This role is perfect for someone who thrives on understanding consumer psychology, spotting trends, and crafting formats that go viral.

• Develop and brief paid media creatives across Meta, TikTok, and YouTube
• Research competitors and trends to propose new ad angles and creative formats
• Build moodboards and swipe files to guide the creative + design team
  

• Write UGC ad scripts tailored for different funnels (TOF, MOF, BOF)
• Identify and adapt viral ad formats for client campaigns
• Collaborate with editors and designers to turn scripts into winning creatives

• Plan, negotiate, and execute influencer campaigns for D2C brands
• Create influencer briefs and ensure deliverables meet campaign goals
• Manage timelines, approvals, and content delivery

• Oversee content planning and execution across platforms
• Develop content calendars and campaign concepts aligned with growth goals
• Analyze social media performance and refine strategies based on data

• 3+ years of experience in creative strategy, content, or growth roles in agencies
• Strong background in D2C brands and eCommerce-focused campaigns
• Proven ability to script UGC ads and drive measurable campaign results
• Hands-on experience with social media management and content planning
• Good design sense + ability to guide designers and editors on ad templates
• Familiarity with AI tools (ChatGPT, Foreplay, MidJourney, Canva, etc.) for creative ideation

• Work directly on fast-scaling D2C brands with visible impact
• Opportunity to experiment with viral formats and bold creative ideas
• High-ownership role with rapid growth opportunities

Send your CV, portfolio (UGC scripts, ad campaigns, or social case studies), and a short note about your favourite ad campaign.