Job Title: Creative Strategist
Department: Creative Team
Experience Required: Minimum 3-5 years
About Us:
Smart Magic is a fast-growing Creative Partner Solutions & Video Production House based in Mumbai. We combine SMART strategies with MAGIC creativity to craft compelling brand stories across advertising, design, digital, and video. Our mission To spark meaningful connections between brands and their audiences through innovative, impactful communication.
Our Services:
Branding | Advertising | Video Production | Social Media | Graphic Design | Corporate Events | Website Design
About the Role:
The Creative Strategist will be responsible for developing innovative digital strategies aligned with current market trends, business objectives, and brand goals. The role focuses on creating impactful content frameworks that are easy to execute and communicate, with a strong emphasis on technology-driven solutions.
Key Responsibilities:
- Collaborate with the Solutions Team to develop value-added, creative, and interactive strategies and presentations for client pitches and proposals.
- Research and monitor digital and new media industry trends, competitor activities, and emerging platforms to enhance current offerings.
- Lead and support end-to-end creative planning, coordination, and execution for assigned brands and campaigns.
- Ensure timely and effective communication with internal teams to meet project deadlines and client expectations.
- Brainstorm with team members to develop innovative campaign ideas, pitch concepts, and creative content buckets.
- Create engaging, informative, and audience-focused content across multiple platforms.
- Review, analyze, and adapt various forms of content to craft compelling and impactful copy.
- Proactively propose topical, trend-based, and moment marketing campaigns relevant to the target audience.
- Maintain consistency in brand voice and messaging across all communication channels.
Key Skills & Competencies:
- Copywriting and Scriptwriting
- Proofreading and Editing
- Creative Visualization
- Content Ideation and Storytelling
- Strong Research and Analytical Skills
- Understanding of Digital Media Trends
What We're Looking For:
- A creative thinker with strong storytelling abilities.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced, collaborative environment.
- Detail-oriented with a passion for content excellence.
- Proactive, adaptable, and solution-focused mindset.
Why Join Us
- Be part of a passionate, creative, and visionary team
- Shape the growth journey of a new-age agency
- Work on exciting, high-impact brand campaigns.
- Competitive compensation and growth opportunities
- Apply now or email at [Confidential Information]
