Job Title: Creative Strategist
Location:This position is permanently remote, allowing you to work from anywhere.
Employment Type: Full-time
About ScaleX Media
We're a performance marketing agency for coaches, creators, and trainers, helping our clients scale exponentially and profitably. We work with top trainers and coaches in the industry and manage ad spends of more than ₹25 crores/month. We are growing at 2X!
We are currently a team of fun-loving members consisting of Performance Marketers, Graphic Designers, Video Editors, Copywriters, and other leadership positions from all over the country. We're all working towards one goal - Disrupting education by helping meaningful coaches reach more people.
Why are we hiring for this position
To lead the ideation, design and optimization of ad creatives that drive performance. The role requires a blend of creativity, analytical thinking and a deep understanding of digital advertising trends.
What does the ideal candidate look like
- Relevant experience developing high-performing digital ad creative in performance marketing environments
- Strong proficiency in creative design tools and understanding of major advertising platforms
- Demonstrated ability to translate data insights into creative strategies that drive measurable results
- Excellent communication skills with ability to collaborate effectively across departments
- Experience in EdTech or e-commerce sectors preferred
Roles And Responsibilities
- Creative Development: Lead the creation of high-impact ad creatives, including static images, videos, and UGC-style content, tailored for different funnel stages.
- Multi-Platform Campaign Execution: Strategically develop and deploy platform-specific creative approaches for Meta, Google and emerging channels, ensuring maximum performance while maintaining brand consistency.
- Performance Analysis & Optimization: Conduct rigorous A/B testing and analyze creative performance metrics to identify winning elements, quickly iterate on underperforming assets and scale successful approaches.
- Cross-Functional Leadership: Partner with performance marketing, brand, product and data teams to align creative strategy with campaign objectives, audience insights and business goals.
- Innovation & Thought Leadership: Continuously research industry benchmarks, competitor approaches, and platform innovations to maintain a cutting-edge creative advantage in a rapidly evolving digital landscape
What's necessary
- Laptop
- Stable internet connection and power backup
- Availability as per Indian Standard Time (IST)
- A desire to learn the best practices and the latest trends
Skills: creative strategist,a/b testing,advertising
