Creative Strategist / Creative Copy Lead
Location: Ahmedabad (on site)
Department: Branding & Marketing
Reports To: Brand Leadership
About The Role
We are looking for a highly creative, internet-native thinker who can shape how our brand communicates across social media, campaigns, ads, launches, packaging, and digital storytelling.
This is NOT a traditional social media manager role.
We already have:
- designers
- video editors
- influencer marketing team
- social media execution
- shoot execution team
What we are missing is the communication brain.
Someone who can transform:
- products,
- brand's vision,
- health philosophy,
- and consumer insights
into:
- sharp content,
- memorable campaigns,
- premium storytelling,
- culturally relevant communication,
- and high-performing brand narratives.
What You'll Do
Brand & Content Strategy
- Define and evolve the brand voice, tone, and communication style
- Build content pillars and storytelling frameworks
- Shape how the brand feels across all consumer touchpoints
- Develop campaign concepts for launches, festivals, and growth moments
- Translate product strengths into emotionally compelling narratives
Creative Thinking & Copywriting
- Write strong hooks, scripts, captions, ad copy, campaign lines, and storytelling concepts
- Improve the sharpness and premium feel of communication
- Create scroll-stopping content angles for Instagram, YouTube, and performance ads
- Develop founder-led communication and opinion-driven content
- Build repeatable content formats instead of random posting
Creative Direction
- Direct creative concepts for shoots, reels, and campaigns
- Work closely with:
- social media team
- designers
- video editors
- influencer marketing team
- external agencies
- Review and critique content quality before publishing
- Ensure all output matches brand positioning and creative standards
Consumer & Cultural Understanding
- Understand internet culture, trends, memes, and evolving consumer behavior
- Study modern D2C brands, premium FMCG brands, and creator ecosystems
- Bring fresh and differentiated ideas instead of trend-copying
Ideal Candidate
We are looking for someone who:
- has exceptional communication and copywriting ability
- understands modern digital-first branding
- has strong creative taste and visual sense
- deeply understands social media psychology and attention economy
- can think strategically and execute quickly
- understands premium brand building
- is obsessed with great advertising, content, and storytelling
- can identify weak/generic communication instantly
- understands hooks, retention, emotion, and virality
- can work directly with founders and challenge ideas constructively
Preferred Background
Experience in one or more of the following:
- D2C brands
- premium FMCG
- beauty/cosmetics
- fashion/lifestyle
- wellness/performance brands
- creative agencies
- content-first startups
Bonus If You
- have worked on high-growth consumer brands
- understand performance marketing psychology
- understand influencer-led storytelling
- can script reels and ads
- have built viral or culturally relevant campaigns
- understand premium aesthetic direction
- have strong portfolio/social proof of creative work
Our Culture
We have built Pintola over years with a small, deeply committed team. Many people in leadership have been together for 4+ years and the company has grown more than 20x while staying bootstrapped.
We protect culture aggressively.
This is a place for people who:
- care deeply about building,
- think independently,
- move fast,
- argue with logic,
- and take ownership without waiting to be told.
There is:
- no politics,
- no power games,
- no flattery culture.
We debate hard on ideas, but once decisions are made, we move together as one team.
At Pintola:
- Logic > Loudness
- Impact > Titles
- Ownership > Excuses
- Speed + Quality > Endless Meetings
We want people who:
- obsess over consumers,
- genuinely care about quality,
- continuously improve systems,
- and take pride in creating world-class Indian brands.
We value:
- customer obsession
- truth & transparency
- high ownership
- frugality with intelligence
- fast execution
- long-term thinking
- positive energy
- and people who raise the standard of the room.
Self-Check Before Applying
You may enjoy this role if:
- you constantly analyze why certain brands feel cool or premium
- you instinctively notice weak communication
- you think about hooks, storytelling, ads, and internet culture daily
- you enjoy turning ideas into narratives
- you care deeply about aesthetics and psychology together
- you are excited by building something iconic, not just managing content calendars
You may NOT enjoy this role if:
- you only want to coordinate agencies
- you prefer highly structured corporate environments and hierarchy
- you dislike fast-moving founder-led teams
If you smiled while reading this, you'll love it here. If you don't relate to this then no hard feelings — better to know now than later.
Compensation
Competitive compensation based on capability, portfolio, and creative strength
