Safe Planet an Australian-based company operating in the Energy Efficiency, Heat Pump, and HVAC industry, focused on scaling high-performance lead generation campaigns across Meta, Google, and landing page funnels.
We are looking for a highly creative and performance-focused Creative Strategist who understands how to create winning advertising angles, hooks, offers, and messaging that generate qualified leads — not just nice-looking ads.
This role is ideal for someone who understands direct response marketing, consumer psychology, performance creatives, and conversion-focused landing page strategy.
You will work closely with our:
- Performance Marketer
- Graphic Designers
- Video Editors
- Sales Team
to build and optimize high-converting campaigns for the Australian market.
Your ResponsibilitiesCreative Strategy & Ad Concepts- Develop winning ad angles, hooks, offers, and campaign concepts
- Research competitors, customer psychology, and market trends
- Create concepts for:
- Meta Ads
- Google Ads creatives
- Video Ads
- Static Ads
- UGC-style content
- Landing Pages
- Write high-converting:
- Ad copy
- Headlines
- Hooks
- Scripts
- CTA messaging
Landing Page & Funnel Strategy- Structure and optimize landing page messaging and flow
- Improve conversion rates through better copy and positioning
- Suggest:
- Hero section concepts
- Lead form structure
- Trust-building elements
- Offers and CTA improvements
- CRO recommendations
Performance & Creative Analysis- Analyze creative performance using:
- CTR
- CPL
- Hook Rate
- Conversion Rate
- ROAS
- Identify winning creatives and scaling opportunities
- Continuously test and improve messaging, creatives, and offers
- Work with the media buying team to improve campaign performance
What We're Looking ForRequired Skills- Strong understanding of:
- Direct Response Marketing
- Consumer Psychology
- Lead Generation Funnels
- Meta Ad Creatives
- Landing Page Strategy
- Experience creating or analyzing performance creatives
- Ability to think strategically and commercially
- Strong English communication and copywriting skills
- Ability to identify what makes an ad convert
- Strong research and analytical skills
Bonus If You Have- Experience with Australian, US, or international markets
- Experience in:
- HVAC
- Home Services
- Solar
- Energy Efficiency
- Ecommerce
- Lead Generation Businesses
- Experience with:
- Meta Ads Library
- Foreplay
- ClickUp
- Canva
- Google Docs
- AI tools for creative ideation
ImportantThis is a performance-driven role.
We are looking for someone who understands that the goal is not just creating content — the goal is generating leads, improving conversion rates, and helping scale campaigns profitably.
You should be proactive, creative, data-aware, and able to think beyond generic marketing ideas.
To Apply, Please Send- Your resume
- Portfolio / sample work
- Examples of:
- Ad creatives
- Hooks
- Landing pages
- Scripts
- Campaign concepts
- Brief explanation of campaigns or brands you've worked on
- Expected salary
- Availability
Work Setup- Remote
- Long-term opportunity
- Flexible work environment
- Growth-focused team
- Performance-based growth opportunities
