Creative Strategist – Meta Ads

About Us

We are a performance marketing agency focused on scaling e-commerce brands with measurable

results. Our campaigns are built at the intersection of data, storytelling, and creativity. Were now

looking for a Creative Strategist for Meta Ads to join our team and play a pivotal role in crafting ad

strategies that convert while staying ahead of trends.

Role Overview

As a Creative Strategist, youll own the creative direction for Meta Ads across multiple brands.

Youll research audiences, build hooks, structure ad angles, and work with designers/editors to

deliver ad creatives that balance storytelling with performance marketing. Youll also constantly

analyse data to refine strategies and ensure scaling opportunities are not missed.

Key Responsibilities

Develop ad concepts, storyboards, and campaign structures aligned with brand goals.

Create hooks, angles, and messaging frameworks tailored to specific target audiences.

Monitor cultural, social, and platform trends to identify content opportunities.

Work closely with performance marketers to align creatives with audience insights, offers, and

funnel stages.

Partner with designers, editors, and copywriters to transform ideas into scroll-stopping creatives

(videos, statics, carousels, UGC).

Provide clear briefs and references that guide the production team.

Build a creative testing roadmapensuring were testing hooks, formats, and storytelling styles

regularly.

Collaborate with media buyers to align creative strategy with ad spend allocation.

Track creative performance across campaigns (CTR, thumb-stop ratio, CPA, ROAS).

Identify winning creative patterns and scale them into new iterations.

Run post-mortems on underperforming creatives to learn and improve.

Maintain a creative library with categorised concepts, angles, and results.

What Were Looking For

Deep understanding of Meta Ads ecosystem and how creative impacts performance.

Strong storytelling ability and knack for writing hooks that capture attention in 3 seconds.

Experience in structuring UGC-style ads, trend-based content, and direct-response creatives.

Ability to interpret data (CTR, CPC, CPA, ROAS) and derive creative insights.

Skilled at giving clear, actionable feedback to editors/designers.

Strong knowledge of content trends across Instagram & Facebook.

Nice-to-Have Skills:

Hands-on experience in editing short-form video content.

Understanding of DTC/e-commerce consumer psychology.

Prior experience working with influencers or UGC creators.

Knowledge of creative testing frameworks like Hook vs Angle vs CTA testing.

KPIs for Success

Increase in creative success rate (percentage of winning ads).

Consistent delivery of new, testable creatives each week.

Improved thumb-stop ratio & CTR across campaigns.

Positive contribution to overall ROAS and scaling performance.

Role Details

Position: Full-time / Contract (depending on candidate)

Location: Remote / Hybrid (flexible)

Compensation: Competitive, based on experience

This role is perfect for someone whos half marketer, half creatoryou love spotting trends, but you

also care deeply about numbers and results.