Job Title: Creative Strategist
Company: LWYD Interactive
Location: Bangalore
Job Type: Full Time
Role:
As a Creative Strategist, you will be the driving force behind innovative and data-driven marketing campaigns. You'll blend creativity with analytical thinking to develop compelling content strategies, brand narratives, and campaign ideas that resonate with target audiences.
Responsibilities:
- Strategy Development: Conceptualize and execute creative strategies that align with brand objectives and marketing goals.
- Content Ideation: Develop compelling storytelling approaches for digital campaigns, social media, video, and other formats.
- Market Research & Insights: Analyze audience behavior, trends, and competitor strategies to inform creative decisions.
- Creative Briefing: Translate insights into clear, actionable briefs for designers, copywriters, and production teams.
- Collaboration: Work closely with cross-functional teams, including marketing, design, and production, to bring ideas to life.
- Performance Analysis: Monitor campaign effectiveness, leveraging data to refine and optimize creative strategies.
- Brand Development: Ensure consistency in brand voice and visual identity across all platforms.
Qualifications & Skills:
- Proven experience as a Creative Strategist, Content Strategist, or similar role in an agency or brand environment.
- Strong understanding of digital marketing, social media trends, and audience engagement strategies.
- Ability to balance creativity with business objectives, translating insights into actionable strategies.
- Excellent storytelling and communication skills.
- Proficiency in marketing analytics tools and data interpretation.
- Experience working with designers, videographers, and content creators.
- Ability to multitask, meet deadlines, and adapt to a fast-paced environment.
Preferred Skills:
- Experience in Alcobev and FMCG.
- Background in psychology, marketing, or communications is advantageous.
Why work with us
- Work with a dynamic, innovative team passionate about storytelling and creativity.
- Opportunity to work on diverse, high-impact projects.
- A collaborative and growth-driven work environment.
