Creative Strategist

Job Title: Creative Strategist

Location: Mumbai

Compensation- 25,000-35,000 INR

About the Role

We are looking for an experienced Social Media Manager to join our performance-driven marketing agency. You will be responsible for managing end-to-end social media campaigns for multiple clients while acting as the primary point of contact. The role requires a blend of social media strategy, client servicing, content planning, shoot coordination, creative oversight, and performance analysis to ensure successful campaign execution and measurable business growth.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with client objectives, brand positioning, target audience, and business goals.

• Build monthly and quarterly content and social media strategies, including content pillars, platform strategy, campaign concepts, and growth initiatives.

• Plan and manage monthly content calendars across platforms such as Instagram, Facebook, LinkedIn, X, and YouTube.

• Develop creative concepts and campaign ideas for reels, static posts, carousels, stories, videos, and other social media formats.

• Plan, coordinate, and manage on-ground shoots and content production for clients, including pre-production planning, shot lists, references, scripting, props, locations, and coordination with photographers and videographers.

• Work closely with the creative, content, design, video, and performance marketing teams to ensure shoots and campaigns are executed on time and as per strategy.

• Oversee the content production process from concept development and shoot execution to editing, approvals, and publishing.

• Monitor campaign performance and analyze key metrics such as reach, engagement, impressions, follower growth, website traffic, leads, and conversions.

• Provide data-driven strategic recommendations to improve content performance, audience engagement, and overall social media growth.

• Lead client meetings, present monthly/quarterly campaign reports, and communicate performance insights and strategic recommendations effectively.

• Act as the primary point of contact for clients, understanding their business objectives and translating them into actionable social media strategies.

• Conduct competitor and industry research to identify content trends, emerging formats, audience opportunities, and campaign ideas.

• Stay updated with social media trends, platform updates, algorithms, creator trends, and emerging content formats.

• Ensure timely delivery of projects while maintaining quality, consistency, and brand guidelines.

• Manage multiple client accounts, campaigns, shoots, and deadlines simultaneously in a fast-paced agency environment.

Requirements

• 2-3 years of experience in social media management, preferably in a digital marketing agency.

• Strong experience in social media strategy, content planning, campaign execution, and brand building.

• Experience managing multiple social media accounts and clients simultaneously.

• Strong understanding of Instagram, Facebook, LinkedIn, X, YouTube, and other relevant platforms.

• Hands-on experience in planning and coordinating social media shoots and content production.

• Strong understanding of content formats, creative storytelling, and what drives engagement across platforms.

• Experience with Meta Business Suite, LinkedIn Campaign Manager, and social media scheduling and analytics tools.

• Excellent communication, presentation, client servicing, and stakeholder management skills.

• Strong analytical mindset with the ability to interpret campaign performance data and convert insights into strategy.

• Ability to manage multiple projects, deadlines, shoots, and cross-functional teams.

Preferred Skills

• Experience developing social media strategies and campaign concepts from scratch.

• Basic understanding of paid social media campaigns and performance marketing.

• Experience with shoot planning, scripting, production coordination, and content direction.

• Familiarity with Canva, Adobe Creative Suite, CapCut, Premiere Pro, or other video editing tools is an added advantage.

• Understanding of influencer marketing and creator-led content is a plus.

• Strong problem-solving, project management, and organizational abilities.

• Ability to identify trends and turn them into creative, brand-relevant social media content.

Why Join Us

• Work with leading brands across diverse industries.

• Work on end-to-end social media strategies and high-impact campaigns.

• Get exposure to creative shoots, content production, performance marketing, and digital strategy.

• Collaborative and growth-oriented work environment.

• Opportunities for continuous learning and career advancement.

• Exposure to innovative campaigns, emerging social media trends, and new content formats.