We're looking for a Creative Strategist who understands how beauty brands win on Meta ads, social media, and UGC.
This role is about creating high-converting ideas, not just content. You should be deeply familiar with how top D2C beauty brands like Renee Cosmetics, Dot & Key, SUGAR Cosmetics, and MARS Cosmetics build and scale creatives.
Key Responsibilities
1. Creative Strategy for Paid Ads- Plan and conceptualize high-performing ad creatives for Meta (Facebook & Instagram)
- Develop UGC ad angles, hooks, and scripts across funnel stages (TOF, MOF, BOF)
- Identify winning formats (problem-solution, testimonial, demo, before-after, etc.)
- Build a strong pipeline of creative testing ideas weekly
2. UGC & Influencer Content Direction- Write clear, actionable UGC scripts and creator briefs
- Guide influencers/creators to produce ad-ready content
- Ensure content aligns with brand positioning and performance goals
3. Social Media & Content Thinking- Contribute to social media content strategy (reels, statics, carousels)
- Stay updated with trends, viral formats, and competitor creatives
- Maintain swipe files and references for continuous inspiration
4. Data-Backed Creative Optimization- Work closely with media buyers to analyze:
- CTR, Hook Rate, Hold Rate
- Creative fatigue and scaling signals
- Suggest iterations and improvements based on performance data
Requirements- 2–3 years of experience in creative strategy / performance content / D2C marketing
- Strong understanding of Meta ads ecosystem
- Hands-on experience with UGC scripting and influencer content
- Familiarity with beauty brands like Renee Cosmetics, Dot & Key, SUGAR Cosmetics, MARS Cosmetics
- Strong copywriting + storytelling ability
- Basic design sense and understanding of ad formats
You'll Be a Great Fit If You- Obsess over why ads work, not just how they look
- Can spot trends early and adapt them for performance
- Think in terms of hooks, angles, and testing, not just content
- Are proactive and execution-focused
Why Join Us- Work on fast-scaling cosmetics D2C brands
- Direct impact on campaign performance and revenue
- High ownership and creative freedom
