Looking for a Creative Strategist & Copywriter for a fast-scaling, purpose-led D2C nutrition brand backed by marquee investors and recently featured on Shark Tank India.
Key Responsibilities:
- Create High Performing Direct Response Creatives for Performance Marketing. Own the entire process & final output. Concept, Script, oversee the Shoot wherever required (internal / external), Final Output. This will include various kinds of creatives Videos & Statics UGC, Influencers, Product Centric etc
- Be on top of creative performance: What's Working & What Not; and Why
- Collaborate with Internal teams (Performance, Writers, Designers / Editors, Nutrition) & External Agencies to create compelling creatives, in line with business goals
- Conduct research and gather insights to inform copywriting strategy
- Strengthen the ecosystem of best in class, fit for purpose Creative partners to work with
- Stay up to date with industry trends & best practices in Direct Response Copywriting & Brand Storytelling
- Develop & Execute Creative Strategy for the organisation. Take ownership of brand's Creative Output across formats including Performance Creatives & Brand Campaigns
- Ensure coherence of Brand Voice across all creative touchpoints
Qualifications:
35 years of relevant experience in creative strategy, advertising, content, or brand building.
Proven track record of working on consumer brands- preferably D2C, FMCG, Health & Wellness
Strong grasp of digital-first storytelling and brand thinking
A sharp eye for copy, design, and visual storytelling
Excellent communication and presentation skills
Comfortable managing creative workflows with external partners and in-house teams.
Passionate about purpose-driven brands and the health & wellness space
Experience working with D2C brands either in an agency/brand side is desirable
