Job Title: Creative Strategist
Location: Gurugram, Sector-67
Timing: 10:00 am to 7:00 pm
Working days: Monday to Friday (WFO) and Saturday (WFH)
Experience: 3-5 Years of Experience
Salary: As per the market standard
No. of Vacancies: 01
About Conscious Chemist
Conscious Chemist is a science-backed skincare brand focused on creating effective, transparent, and accessible formulations. We aim to simplify skincare through education-driven content and build a strong, informed community of consumers.
Role Overview
We are looking for a creative and insight-driven Content Strategist to lead our content direction across digital platforms. This role will be responsible for building a strong brand voice, driving engagement, and creating content that educates, converts, and builds trust with our audience.
Key Responsibilities
Content Strategy & Planning
- Develop and execute a comprehensive content strategy aligned with brand goals and campaigns
- Plan monthly content calendars across Instagram, YouTube, website, and email
- Identify key content themes based on consumer insights, trends, and product launches
Brand Voice & Messaging
- Define and maintain a consistent brand tone and voice across all channels
- Translate scientific skincare concepts into simple, engaging, and relatable content
- Ensure all content reflects the brand's science-backed and transparent positioning
Content Creation & Execution
- Conceptualise and script content for reels, ads, influencer collaborations, and campaigns
- Work closely with designers, video editors, and performance teams to execute content
- Oversee copywriting for social media, website, product pages, and performance ads
Influencer & Campaign Strategy
- Collaborate with the influencer team to create high-performing content briefs
- Build campaign narratives that drive awareness, engagement, and conversions
Performance & Optimization
- Track and analyse content performance using metrics like engagement, CTR, conversions
- Continuously optimise content based on data insights and platform trends
Qualifications & Skills
- 25 years of experience in content strategy, social media, or digital marketing (preferably in beauty/skincare/D2C brands)
- Strong understanding of Instagram, YouTube, and short-form video trends
- Excellent copywriting and storytelling skills
- Ability to simplify scientific or technical information into consumer-friendly content
- Experience working with cross-functional teams (design, performance, influencer marketing)
- Analytical mindset with the ability to interpret data and improve content performance
What We're Looking For
- A consumer-first thinker who understands skincare audiences
- Someone who balances creativity with performance-driven thinking
- A strong sense of aesthetics, trends, and storytelling
- Proactive, collaborative, and execution-focused
