Creative Strategist

Back Benchers Digital is a dynamic and youthful full-service digital agency specializing in advertising, social media strategy, influencer management, website development, content creation, and graphic design. We are committed to delivering creative, strategic, and tailor-made solutions to meet our clients needs. At Back Benchers Digital, we believe in thinking differently to generate impactful ideas, led by a team that thrives on innovation and collaboration. Our philosophy is simple: the best ideas often come from the most unexpected places, much like the kids in the back.

This is a full-time, on-site position based in Mumbai for a Creative Strategist. The Creative Strategist will conceptualize and oversee creative campaigns, develop innovative strategies, and craft compelling brand narratives. The role involves conducting research, creating written content, and working collaboratively with different teams to ensure that client objectives are met with creativity and impact.

• Proven skills in Creative Direction and Creative Strategy to craft effective and impactful campaigns.
• Strong expertise in Brand Strategy and positioning to create cohesive and consistent brand identities.
• Experience in Writing and Research to develop compelling content and support creative projects with insights and data.
• Excellent communication and collaboration abilities for cross-functional team engagement and client interaction.
• Ability to think creatively and strategically under tight deadlines.
• A background or education in Marketing, Communications, Design, or a related field is highly desirable.
• Knowledge of digital trends and platforms is an advantage.