Creative Strategist and Anchor - Growth Marketing

About the Role

We need a hands-on video creator to produce high-quality ad creatives for INDmoney's paid (inorganic) campaigns on Meta, YouTube and Google. You will script, plan, shoot, manage the edit and appear on camera for short, conversion-focused videos that bring in qualified leads and investors, and help the business grow with a focus on the ROI of the creative. You will work closely with the Performance Marketing team on every ad, and your creatives will be a core driver of our inorganic growth.

Key Responsibilities

• Scripting: Write short, direct-response ad scripts with strong hooks, clear offers and CTAs, plus multiple variants for A/B testing.
• Storyboarding: Turn scripts into storyboards and shot lists built for ad formats, with briefs for on-screen text and graphics.
• Video Production: Plan and run studio and on-location shoots, coordinate talent, crew and freelancers, and keep a consistent look across ads.
• Editing (Management): Brief editors, review cuts and deliver ad-ready files with captions in every platform format. Edit hands-on for quick turnarounds.
• Anchoring: Be the on-camera face of our ads, explaining products and offers in a credible, relatable way in English and Hindi.
• Performance: Work closely with the Performance Marketing team to read ad metrics (CTR, CPL, CPA, hook rate, watch time) and iterate on creatives: test hooks and formats, refresh creatives to beat ad fatigue and scale the winners.

Requirements

• 2+ years of experience creating video ads or performance creatives
• Strong scripting, shoot planning and on-camera presence; fluent in English and Hindi.
• Understanding of Meta and YouTube ad formats, creative testing and how paid funnels work.

Good to Have

• Experience with fintech, investing or financial services ads.
• Knowledge of mutual funds, stocks and personal finance.
• Familiarity with AI video and script tools.