Creative Strategist & Copy Architect (8-11 LPA)

About BasilGlobal:

We help brands stay agile, relevant, and connected in today's fast-evolving digital world. Driven by the philosophy of Simple | 21st Century Marketing Communication, we create impactful communication strategies that enable brands to engage meaningfully with consumers across markets and media.

With a strong focus on creativity, collaboration, flexibility, and cost-effectiveness, we partner with businesses ranging from FMCG, IT, Hospitality, Services, B2B, and niche industries across global markets. Our approach combines strategic thinking with modern storytelling to build brands that resonate with today's consumers at every level of engagement.

At Basil Global, we believe in meaningful conversations, innovative ideas, and collaborative partnerships that help brands find their balance and grow in a connected world.

The Gist

Are you a Creative Strategist who gets a rush from brand frameworks, or a Copywriter

who understands why a CTA belongs in a specific quadrant At BASIL, we're tired of the

creative vs. strategy divorce. We're looking for one person to stage a reconciliation.

We need a dual threat: Someone who can draft a soul-stirring manifesto in the morning

and build a robust creative asset plan for a high stake performance marketing campaign by

lunch.

What You'll Be Doing

1. The Right Brain (The Wordsmith)

• Craft stop-the-scroll copy that doesn't just sound good but feels right.

• Owning the brand voice across diverse sectors, from high-concept brand films to

snappy digital ads.

• Ideating Big Ideas that aren't just creative for the sake of it, but creative for the sake

of the brief.

2. The Left Brain (The Architect)

• Applying Brand Strategy Frameworks to turn vague client goals into iron-clad

creative campaigns.

• Mapping out creative asset journeys, knowing exactly what content is needed for

awareness, consideration, and conversion.

• Collaborating with the performance team to ensure our art is working its part.

The Must-Haves

• 4 Years of Agency Battle Scars: You've navigated the chaos and come out with a

portfolio that proves you can think and execute.

• Dual Literacy: You can talk about The Hero's Journey and Search Engine Results

Pages in the same breath.

• Strategy First: You don't start writing until you know the Who, Why, and How.

• The Technical Edge: While you aren't a media buyer, you have a theoretical grasp of

SEO, SEM, and Performance Marketing. You know that a great headline is useless

if no one finds it, and a high-ranking ad is useless if it's boring. You get the drift.

Why BASIL

We don't do filler. We do new flavors. At BASIL, you'll have the autonomy to shape brands

from the ground up. You'll report directly to the Head of Creative and Strategy, meaning

your ideas won't get lost in a game of approvals.

The Basil Vibe: We value the Spicy Idea backed by Cold Logic. If you can defend your

adjectives with data, you'll fit right in.

Are you the Missing Link

If you're a strategist who's secretly a poet, and a writer who is secretly a data geek, we want

to see your work.

Apply with:

1. Your Portfolio (The WOW factor).

2. A brief note on WHAT is the most strategically creative thing you've ever done. Pour

yourself out.

Thank you for your interest.

• Team BASIL.