Job Title: Creative Strategist (Copywriter)
Location: Gurgaon (Onsite)
Experience Required: 2–5 Years
About The Role
We are looking for a highly creative and performance-driven Creative Strategist (Copywriter) to join our team. This role is ideal for someone who understands consumer psychology, performance marketing, and how to create ad creatives that drive results.
As a Creative Strategist, you will be responsible for ideating winning ad angles, writing compelling hooks and scripts, and scaling creative concepts across paid marketing channels. You will work closely with Media Buyers, Video Editors, and Creative Leads to build high-converting creatives for aggressive testing and scaling.
Your work will directly impact campaign performance, testing velocity, and revenue growth.
Key Responsibilities
- Ideate and develop fresh creative angles for performance marketing campaigns.
- Write high-converting ad scripts, hooks, headlines, and messaging for:
- Short-form videos
- UGC ads
- Static creatives
- Performance campaigns
- Research competitors, spy ads, market trends, and winning campaigns to identify high-performing patterns.
- Analyze successful creatives and convert them into repeatable frameworks and scalable variations.
- Collaborate with Video Editors, Media Buyers, and Creative Leads to execute winning concepts.
- Translate performance metrics such as CTR, hold rate, CPA, and conversion data into actionable creative insights.
- Maintain a structured repository of:
- Hooks
- Scripts
- Angles
- Winning frameworks
- Learnings and iterations
- Participate in daily/weekly creative brainstorming and review sessions.
- Deliver test-ready scripts aligned with campaign goals, deadlines, and scaling requirements.
Required Skills & Qualifications
- 2–5 years of experience in Copywriting, Creative Strategy, or Performance Marketing.
- Strong understanding of:
- Hooks
- Storytelling
- Persuasion techniques
- Emotional triggers
- Direct response copywriting
- Ability to think in:
- Angles
- Problems
- Consequences
- Solutions
- Offers
- Excellent written and verbal communication skills.
- Strong understanding of performance-focused creative execution.
Personality Traits We're Looking For
- Outcome-driven mindset with a focus on performance over vanity creativity.
- Curious and analytical thinker who naturally studies why ads succeed or fail.
- High ownership and accountability for creative output and campaign results.
- Comfortable with rapid testing, iteration, and feedback cycles.
- Bias for action and experimentation.
- Detail-oriented, especially with hooks, phrasing, and script structure.
- Resilient in high-volume testing environments where experimentation is constant.
- Collaborative team player who can confidently defend creative decisions with logic and data.
Preferred Skills
- Experience working in performance-driven industries such as:
- Finance
- Insurance
- Lead Generation
- SaaS
- D2C
- Understanding of UGC ad formats and creator-style scripting.
- Familiarity with:
- Meta Ad Library
- Spy tools
- Creative dashboards
- Performance reporting tools
- Experience using AI tools like ChatGPT, Claude, and prompt frameworks for ideation and faster execution.
- Basic understanding of media buying metrics and creative performance analysis.
- Prior experience with creative testing frameworks and variation systems is a plus.
Why Join Us
- Work in a fast-paced, performance-first environment.
- High ownership and direct impact on campaign success.
- Opportunity to work with aggressive creative testing systems and scaling frameworks.
- Collaborate with a highly driven growth and creative team.
- Exposure to high-spend performance marketing campaigns across multiple verticals.
