Creative Specialist

Company Description

ProPlus Logics is a leading provider of Website Design, App Development, and Digital Marketing services based in Coimbatore. Established in 2010, the company is committed to delivering high-quality solutions with a focus on fulfilling promises and standing out from the crowd. ProPlus Logics offers a variety of IT services, including E-commerce solutions, content management systems, domain registration, web hosting, and more, all at competitive pricing. With a customer-centric approach, the company aims to help businesses establish a strong digital presence and achieve their goals effectively.

Job Summary

ProPlus Logics is looking for a highly creative and hands-on Creative Head who can lead our visual content strategy while actively participating in on-ground execution. The ideal candidate should be skilled in video shooting, camera handling, content creation, and social media management, and should be comfortable visiting client locations to capture engaging content.

Key Responsibilities

Creative Leadership

* Lead the creative direction and branding across all digital platforms

* Conceptualize innovative content ideas aligned with client and company goals

* Guide and mentor the creative team (designers, editors, content creators)

* Content Creation & Execution

* Handle professional cameras and equipment for photo and video shoots

* Shoot high-quality videos and photos at client locations and company events

* Oversee and assist in video editing, reels, shorts, and promotional content

* Ensure brand consistency in all visual outputs

* Client & Field Work

* Visit client locations for content planning and shoots

* Coordinate with clients to understand requirements and deliver creative solutions

* Manage end-to-end execution of creative projects

* Social Media Management

* Plan, create, and upload content on Instagram and other social media platforms

* Monitor trends, reels formats, and platform updates

* Maintain and optimize social media apps and tools

* Analyze performance metrics and improve engagement

Required Skills & Qualifications

* Proven experience as a Creative Head / Creative Lead / Senior Content Creator

* Strong knowledge of cameras, lighting, framing, and videography

* Hands-on experience with video editing tools (Premiere Pro, After Effects, Final Cut Pro, etc.)

* Strong understanding of Instagram content, reels, and social media algorithms

* Excellent creative thinking and storytelling skills

* Willingness to travel to client locations

* Leadership and team management abilities

Preferred Qualifications

* Experience in an agency or digital marketing environment

* Knowledge of motion graphics and animations

* Photography and color grading skills

• * Basic understanding of digital marketing and branding