Creative Producer

Creative Producer

LaFetch | Gurugram, Haryana | On-site | Full-time

About LaFetch

LaFetch is a premium fashion marketplace bringing together some of India's best homegrown and premium brands, making fashion discovery seamless for customers across India.

Alongside our pan-India shopping experience, LaFetch Quick offers 60-minute fashion delivery across Delhi NCR. We're building a fashion-first brand where content, culture, creators and strong visual storytelling are at the centre of how we connect with our audience.

About the Role

We're looking for a Creative Producer who can own the creative thinking behind how LaFetch looks, feels and communicates.

This is a hands-on role at the centre of brand, content, campaigns and creative execution. You will develop the master creative direction for campaigns and seasonal switches, decide the visual and communication language, and work with different teams to bring that direction to life.

You'll think about the bigger picture: What are we selling Who are we selling it to What is the idea What should it look and feel like What is the personality How do we make people want it

You'll turn those answers into a clear creative direction that can be translated across social media, ads, shoots, creator content, website banners, WhatsApp communication and other customer-facing touch-points.

What You'll Do

• Develop creative concepts and ideas across social media, ads, campaigns, shoots and brand initiatives.
• Own the master creative direction for major campaigns and seasonal switches.
• Decide the theme, colour palette, visual identity, aesthetic, communication style and personality for each campaign or season.
• Develop the core storyline and creative thought behind campaigns.
• Define what we are selling, who we are speaking to, how we want to sell it and how the creative should communicate that.
• Build seasonal Brand Books that establish the creative direction for the wider team.
• Develop campaign storylines, storyboards, master creatives, visual references, fonts, logos, colour palettes, tone of voice, assets and positioning.
• Decide the content types, formats and visual language that should be used across different platforms.
• Direct shoots, Reels, campaigns and creator-led content while keeping execution aligned with the larger creative direction.
• Work closely with photographers, videographers, stylists, models, creators and designers to bring concepts to life.
• Coordinate with the Creative Associate, Social Media team and Sanya to align on seasonal themes and translate them across content.
• Work with the design team to establish the creative direction for ads and graphic communication.
• Define creative direction for website banners, WhatsApp notifications and other customer communication.
• Develop and maintain the visual identity of Style With LaFetch (SWL), including themes, visual direction, content style and music references.
• Review creative output across teams and provide clear feedback on visual quality, storytelling, tone and consistency.
• Stay closely plugged into fashion, pop culture, music, creators, internet culture and emerging social trends.
• Understand what makes creative effective commercially and use campaign and content performance to inform future ideas.
• Experiment with new formats, references and creative approaches while continuing to build a recognisable LaFetch identity.

Brand Book Ownership

For every major seasonal or campaign switch, you will create the creative framework that the wider team works from.

This can include:

• Campaign / seasonal theme
• Campaign name
• Master creative
• Storyline and storyboard
• Campaign positioning
• Key communication / tagline
• Colour palette
• Fonts and typography
• Logos and campaign lock-ups
• Visual references and aesthetic
• Tone of voice
• Content pillars and formats
• Photography and videography direction
• Creator direction
• Ad creative direction
• Social media direction
• Website and banner direction
• WhatsApp / notification communication
• Campaign assets and execution guidelines

The Brand Book should become the creative source of truth for the campaign and help every team execute with consistency.

What We're Looking For

• 1–3 years of experience in creative production, creative strategy, brand, content, social media, fashion, advertising or a similar role.
• Strong understanding of fashion, visual culture, social media and digital content.
• A strong creative eye and a clear understanding of aesthetics, composition, colour, typography and visual storytelling.
• Ability to develop a creative idea and take it from concept to execution.
• Experience working on campaigns, shoots, social-first content or brand communication.
• Strong understanding of Instagram, Reels, creators and emerging content formats.
• Ability to create clear creative briefs, moodboards, visual references and direction for teams.
• Strong communication and coordination skills.
• Ability to work across multiple teams and projects at the same time.
• Comfortable working in a fast-moving environment where ideas, priorities and campaigns can change quickly.
• Strong attention to detail and a high bar for creative quality.
• A portfolio of relevant work is required.

Bonus Points If You

• Are an active content creator or have a strong understanding of the creator ecosystem.
• Have worked with fashion, beauty, lifestyle or D2C brands.
• Have experience building brand books, campaign guidelines or visual identities.
• Have experience with styling, photography, videography or art direction.
• Have directed shoots or creator-led content.
• Have worked on performance marketing or ad creatives.
• Have strong references and a natural understanding of internet culture, music and emerging trends.

What You'll Get

• The opportunity to shape the creative identity of a fast-growing fashion platform.
• Ownership over campaigns, seasonal creative direction, social content, shoots and creator-led projects.
• The opportunity to work closely with creators, designers, marketers, photographers and other creative teams.
• A highly hands-on role where ideas can move from concept to execution quickly.
• The freedom to experiment, test new formats and build the visual language of LaFetch.
• A fast-paced startup environment where you will have significant ownership and visibility.

Role Details

Location: Sector 49, Gurugram

Work Mode: On-site

Working Days: Monday–Friday

Working Hours: 11 AM–7 PM

Experience: 1–3 years

Who This Role Is For

If you're constantly thinking about how a brand should look, feel and communicate, this role could be for you.

You should be able to look at a campaign brief and think beyond individual posts or creatives. You should be thinking about the big idea, the story, the aesthetic, the personality, the audience and how everything comes together across different touchpoints.

We're looking for someone who can set the creative direction, build the system around it and work with different teams to bring it to life.