Creative Producer - Fiction

Future-proof your advertising and marketing career. Join Scatter. 

At Scatter, meaningful content is at the heart of modern marketing strategy. From tactical campaigns to far-reaching transformational programs, the team at Scatter works on growing our partners businesses. Scatter makes it easier for our client's consumers to find their brand online, leading to a better offtake. Because messaging produced by us should significantly impact consumers everyday lives. 

Our days feature high-energy calls and enlightening brainstorms with internal teams and clients. The work involves rushing about and pulling out all the stops, all to ensure that the results that reach our clients are nothing less than perfect. With a workforce of 60+ employees, you can be assured of a great learning curve, where in addition to your role, you often contribute inputs to teams you work alongside. 

Regardless of your location or position, every member of the Scatter team is united by a common goal: create content that creates BUSINESS IMPACT for our clients. 

About the role 

Job Title: Creative Producer (Fiction) 

Location: Mumbai 

CTC: Upto 13 LPA  

Annual Retention Bonus: 10% of the above CTC (released on completion of one year; subject to being on payroll and not serving notice period) 

Job Overview 

Scatter is looking for a hybrid Producer who can be instrumental in ideating briefs with the creative team and excel in executing hi stake projects. You will lead as an Executive Producer for large-scale, multi-stakeholder projects (like multi-cam shows and influencer IPs) while maintaining the creative agility to direct and script smaller, high-velocity branded content. You aren't just managing a budget; you are ensuring execution end to end. 

Desired Candidate Profile 

Experience: 6+ years in an agency (digital or social) with a focus on fiction, IP development, or high-end branded content. 

Proven ability to switch between Executive Producer (logistics, technical scale, vendor networks) and Creative Producer (ideation, pitch decks, shoot supervision). 

Network: An active, reliable network of production houses, directors, DOPs, editors, and technical vendors (especially in Mumbai). Experience managing hi stake, complex shoots with influencers, celebrities, and multi-cam setups under tight turnaround times. Deep understanding of YouTube, Instagram, and OTT storytelling. 

Key Responsibilities 

1. Creative & Narrative Leadership 

Ideation & Pitching: Decode briefs to develop benchmark video concepts and fiction-first narratives with the creative team. Scripting & Direction: Knowledge to rewrite, restructure, and direct content on the fly when required. IP Development: Facilitate the creation of original IP formats with the creative team. 

2. High-Value Execution (EP Role) 

Production Oversight: Lead end-to-end execution for high-stakes projects (multi-cam shows, series, and influencer videos). Technical Literacy: Deep knowledge of technical requirements—from camera kits and lighting to complex post-production/GFX workflows. Vendor Management: Build and manage a pool of trusted external partners. You are expected to bring in fresh talent that elevates the company's output. 

3. Team & Process Mentorship 

Delegation: Manage and train junior producers/coordinators to handle daily operations, allowing you to focus on high-level strategy. Operational Structure: Create workflows that improve efficiency between the creative and execution phases. 

Key Result Areas (KRAs) 

Pitch Win Rate: Quality of innovative pitches won vs. total pitches made. 

Production Excellence: Successful delivery of Tier-1 projects (on time, on budget, and high aesthetic value). 

Network Growth: Quality and reliability of new vendors/talent onboarded to the Scatter ecosystem. 

Team Development: Growth and independence of direct reports/junior team members. 

Platforms of Focus 

IP & Series: YouTube and Meta Originals 

Social Narratives: Instagram (Reels-first thinking), Micro drama 

Emerging Media: WhatsApp and brand-owned platform 

And finally, what's it like working with us 

Along with other perks, you'll also enjoy an annual week off for the whole crew from Christmas to the New Year (yeah, it's on the house, not cutting into your regular leave stash). It's not just a job; it's a place where your ideas matter, your uniqueness is celebrated, and your career growth is a big deal. We can't wait to have you on board and be part of the Scatter story!