Student Recruitment project into My Sony Rewards program
What you should have
UX, copywriting and design skill sets
Hands-on experience with using Canva for small design work
Learning Outcomes
Understand how integrated marketing campaigns are planned and executed across channels
Gain exposure to campaign timelines, coordination workflows, and asset management
Learn to support execution tasks such as briefing, content scheduling, tracking, and reporting
Develop ability to work with cross-functional stakeholders (creative, sales, digital teams)
Develop competency in TikTok content formats, trends, and platform algorithms
Learn how to evaluate content performance using key metrics (views, engagement rate, watch time)
Through the student recruitment project into the My Sony Rewards program, learn about customer loyalty program, focusing on how to effectively/efficiently recruit, engage and retain customers through rewards and incentives.
