Experience: 5.00 + years
Salary: Confidential (based on experience)
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Office ()
Placement Type: Full time Permanent Position
(*Note: This is a requirement for one of Uplers client - Famyo)
What do you need for this opportunity
Must have skills required:
Organic growth, Storytelling, CTR, Team, Team management, Team Handling, Leadership
Famyo is Looking for:
About Us
Famyo is a premium, character-led kids essentials brand built on original IP. We create our own characters, products, and content to build emotional connection with kids. Inspired by global brands like Miniso and Disney, we're building for the Indian market first.
Famyo is being built as a scalable, global kids lifestyle brand.
Role Overview
We're looking for a Creative Performance Strategist who owns end-to-end creative strategy for paid media, brand storytelling, and social growth. This role blends creative thinking, performance marketing, video storytelling, influencer strategy, and data-backed optimization to drive both brand love and revenue.
You'll be responsible for shaping what we say, how we say it, and how it performs across Meta, Google, Amazon, YouTube, and social platforms.
Key Roles & Responsibilities
- Performance Creative Ownership (Meta, Google, Amazon & More)
- Own end-to-end performance creatives for paid media across Meta, Google, Amazon, YouTube, and emerging channels.
- Build high-converting ad concepts, hooks, scripts, and creatives optimized for CTR, ROAS, and conversions.
- Work closely with performance marketers to run A/B testing, iterate on winners, and scale top-performing concepts.
- Continuously optimize creatives using campaign insights, analytics, and performance data.
- Video Storytelling & Brand-Led Creative Direction
- Lead end-to-end video-based storytelling to drive brand awareness, engagement, and revenue conversions.
- Develop strong story arcs, scripts, ad narratives, and video concepts for product launches, campaigns, and evergreen ads.
- Oversee camera direction, shot planning, editing flow, and visual storytelling quality to ensure premium output.
- Create compelling content formats like UGC ads, influencer-led videos, product demos, and emotional brand stories.
- Creative Strategy & Brand Messaging
- Build channel-wise creative strategies and messaging tailored to kids and parents.
- Craft storylines and brand narratives that highlight Famyo's character-driven, collectible positioning.
- Define and maintain Famyo's brand voice fun, playful, premium, and aspirational.
- Strategize product launches, drops, and seasonal campaigns to create hype and demand.
- Social Media Strategy & Growth
- Drive social media creative strategy, content planning, and growth direction.
- Develop content ideas that increase reach, engagement, saves, and follower growth.
- Align social storytelling with performance marketing and influencer campaigns for maximum impact.
- Influencer-Led Creative & Reach Strategy
- Partner with the influencer marketing team to build high-performing influencer-led campaigns.
- Guide creators on story angles, scripts, hooks, and content formats that drive reach and conversions.
- Repurpose influencer content into paid ads, organic content, and performance creatives.
- Brand Love, Loyalty & Community Building
- Ideate campaigns that build brand love, emotional connection, and long-term loyalty.
- Leverage UGC, community content, and character-led storytelling to create memorable brand experiences.
- Turn customers into advocates and repeat buyers through storytelling-driven marketing.
- Cross-Functional Collaboration
- Work closely with design, product, marketing, influencer, sales, and merchandising teams.
- Align creatives with seasonal campaigns, product drops, and merchandising priorities.
- Ensure consistent brand storytelling across digital, marketplace, social, and offline channels.
Requirements
What We're Looking For
- Creative Visionary Can generate bold, scroll-stopping ideas.
- Performance-First Thinker Strong understanding of Meta & Google Ads creatives and optimization.
- Storyteller Skilled in crafting emotional and persuasive narratives for kids & parents.
- Video & Visual Expert Excellent understanding of camera, framing, direction, editing, and pacing.
- Influencer & Social Native Knows how to create content that travels across creators and communities.
- Data-Driven Uses performance insights to refine creative strategy.
- Self-Starter Comfortable owning ideas from concept to execution in a fast-moving environment.
Preferred Qualifications And Brownie Points
- 5+ years of experience in creative strategy, performance marketing, or brand storytelling.
- Strong experience in Meta Ads, Google Ads, and Amazon creatives.
- Proven ability to create high-performing ad campaigns and video content.
- Experience with kids, D2C brands, lifestyle brands, or character-led IP is a plus.
- Portfolio showcasing ads, videos, campaigns, or creative strategy work.
- AI Led content generation pipeline knowledge specifically for videos with platforms like Flora, Spaces, Comfy UI etc
Benefits
Why Join Famyo
- Help build India's first collectible kids home essentials brand.
- Own the creative and performance storytelling for a fast-scaling brand.
- Work on high-impact campaigns across D2C, marketplaces, and quick commerce.
- High ownership, fast growth, and freedom to shape Famyo's creative identity.
How to apply for this opportunity
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
