Creative Lead

The Learning Lab (TLL) is a leading organisation in the private education sector. We recruit talented and dynamic people with a passion for education.

Purpose of job:

Reporting to the Associate Director of Marketing & Communications, The Creative Lead will be responsible for leading the creative team to take the lead on strategic thinking, concept development and visualisations, as well as art direction across all digital and out-of-home productions.

An exceptional creative individual who is fluent in the principles of design, and a pro-active and independent thinker who loves a good challenge. Possess a natural eye for design, and a drive to inspire dynamic ideas that connect with our target audience, a champion for great creative work that represents the brand, and always willing to fight enthusiastically for good branding.

Accountabilities, responsibilities and main duties: ⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀

Conceptualise ideas, set the art direction, and manage creative projects to produce stunning visuals for marketing campaigns, events, and overall branding.

Stewardship of The Learning Lab brand systems including logo, typefaces, colour palettes and graphic motifs

Brand applications across internal collaterals and centre facade (Centre design, HR-related announcements, events, business cards, letterheads)

Work closely with the content development, digital, and events teams to plan and execute the creative pipeline

• Social videos and display banners
• EDMs
• Digital activity booklets
• Programme brochures
• Posters and OOH advertisements

Work closely with the digital team on the website design and interface to be in-line with the brand's visual identity.

Lead the conceptualisation through execution of our video content strategy.

Lead a small team of creatives, and be fully responsible for the quality and timeliness of the team's output.

Work with and challenging the creative agency for brand campaigns.⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀

Snapshots of our ideal candidate:⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀

• At least a Diploma in Graphic Design, Visual Communications, or equivalent.
• 9 years related experience in print or digital design with 3+ years of creative direction in an agency or corporate brand setting.
• Has strong creative vision with an understanding of business objectives.
• Proven experience in leading a creative team executing marketing/advertising campaigns from developing creative vision to production on time.
• Excellent organizational and communication skills, working within tight timelines with a quick turnaround.
• Expert user of the latest Adobe Creative Suite, in particular After Effects, PremierePro, InDesign, Illustrator, and Photoshop.
• Plus Points:
• Experience with creating animated gifs using After Effects or Photoshop
• Videography and editing skills, via Premiere Pro or Final Cut Pro
• Fluency in web design, UI/UX, and Adobe Experience Manager

Expect the best for the best – an attractive remuneration package.

To find out more, please visit www.thelearninglab.com.sg. Kindly note that only shortlisted candidates will be contacted within 2 weeks.