Creative Lead

Company Description OneFriday is a kids wear brand dedicated to celebrating the spirit of childhood through imaginative and trend-led clothing. The brand creates garments infused with fantasy and storytelling, where each piece is designed to capture innocence with a refined, contemporary style. Inspired by whimsical adventures and surreal journeys, OneFriday aims to spark creativity and curiosity in children. The team is passionate about designing collections that encourage young explorers to embrace their dreams and playful side. Joining OneFriday means contributing to a creative environment that values imagination, storytelling, and distinctive design.
Role Description The Creative Lead will oversee the brand's visual and narrative direction, ensuring all creative outputs reflect OneFriday's whimsical and trend-forward identity. This full-time, on-site role in Noida involves leading concept development for campaigns, collections, and brand stories, from ideation through execution. The Creative Lead will collaborate closely with design, marketing, and merchandising teams to create cohesive brand experiences across digital, print, in-store, and packaging. Day-to-day responsibilities include developing creative strategies, guiding copy and visual content, reviewing and refining creative assets, and maintaining consistency in tone, style, and branding across channels. The role also involves mentoring creative team members, coordinating with external agencies or freelancers when needed, and staying updated on kids fashion and lifestyle trends to inform future concepts.
Qualifications

• Strong creativity skills with a proven ability to develop original concepts, visual narratives, and imaginative brand stories.
• Experience in creative strategy and branding, including shaping brand identity and ensuring consistent application across campaigns and touchpoints.
• Excellent communication and collaborative skills to work effectively with cross-functional teams and present ideas clearly to stakeholders.
• Advanced writing skills for brand storytelling, campaign messaging, and creative copy aligned with a playful, aspirational kids wear brand.
• Prior experience in a creative leadership role within fashion, lifestyle, retail, or a related industry is highly beneficial.
• Proficiency with design and content tools (e.g., Adobe Creative Suite or equivalent) and familiarity with digital and social media platforms.
• Strong project management abilities, including managing multiple briefs, timelines, and stakeholders while maintaining high creative standards.
• Bachelor's degree in design, advertising, communications, fashion, or a related field, or equivalent practical experience.