Creative Lead

Job Title: Creative Lead 

Company: iQuanta

Location: Gurugram | On-site 

Experience: 3-5 Years

About the Role:

iQuanta is looking for a Creative Lead for the MBA vertical who can take ownership of the creative direction and execution specifically for our MBA (CAT and OMETs) products and campaigns.

The role is highly execution-oriented. You will work closely with the MBA product, marketing, content, faculty and growth teams to create content that captures the attention of MBA aspirants, builds the iQuanta brand and drives engagement and conversions.

Key Responsibilities:

• Own the creative direction for the MBA/CAT vertical across Instagram, YouTube, Facebook, WhatsApp, app, website and paid campaigns, ensuring a consistent visual identity and communication style.
• Develop creative concepts and campaigns around CAT preparation, IIMs, MBA admissions, results, courses, launches, exam deadlines and key MBA milestones.
• Create and execute high-impact reels, videos, carousels, thumbnails, social media creatives, ads and campaign assets with strong hooks tailored to the CAT/MBA aspirant audience.
• Work closely with the MBA marketing and content teams and existing design, video and content resources to turn business objectives into compelling and high-quality creatives.
• Take ownership of YouTube thumbnails and creative packaging, while analysing creative performance to continuously improve hooks, formats, designs and messaging based on engagement and conversion data.
• Stay updated with social media trends, competitor communication and emerging creative formats relevant to the education and MBA space, while maintaining high creative standards across multiple campaigns.

What We're Looking For:

• Someone who understands CAT/MBA audiences and digital content trends.
• 3-5 years of experience in Creative, Advertising, Digital Marketing, Content or Brand.
• Strong understanding of social media, visual storytelling, design and audience psychology.
• Excellent creative instincts with a strong portfolio.
• Experience in EdTech is a plus.

The Ideal Candidate

Someone who understands the MBA/CAT audience deeply, has strong creative instincts and can turn a simple marketing brief into a creative idea that makes an aspirant stop, watch, click and remember iQuanta.

This is a hands-on Creative Lead role, where you will be closely involved in ideation, creative development and execution.