Creative Lead Fashion

Job Title: Creative Lead

Location: Delhi

Type: Full-time

Role Overview

Ekaya is looking for a Creative Lead to drive the brand's visual and narrative identity across platforms. This role requires a strong aesthetic sensibility, deep storytelling ability, and hands-on leadership across content, campaigns, and creative execution. You will work closely with marketing, design, and production teams to ensure Ekaya's creative output remains consistent, elevated, and culturally relevant.

Key Responsibilities :

Creative Direction & Ideation

Lead moodboarding, concept ideation, and creative research for all brand initiatives

Translate brand philosophy, collections, and craft stories into compelling visual narratives

Develop seasonal creative directions aligned with collection launches and brand goals

Content & Storytelling

Own brand storytelling across digital platforms with a strong focus on Instagram

Plan, conceptualize, and oversee content calendars in collaboration with the marketing team

Ensure consistency in tone, visual language, and messaging across all content touchpoints

Instagram & Digital Content Management

Oversee end-to-end Instagram content including posts, reels, stories, and campaigns

Collaborate with social media and performance teams to balance creativity with engagement and reach Track content performance and refine creative strategy based on insights

Shoot & Campaign Oversight

Lead lookbook shoots and campaign shoots from concept to execution

Oversee shoot planning including references, styling direction, shot lists, and storytelling flow

Work closely with photographers, stylists, models, and external creative partners

Team Leadership

Head and mentor the graphics and creative team

Review and guide design outputs including layouts, graphics, and visual assets

Foster a collaborative, high-quality, and detail-driven creative culture

End-to-End Execution

Manage creative projects from ideation to final delivery across campaigns, launches, and collaborations

Ensure timelines, budgets, and quality benchmarks are met

Act as the final creative custodian for all brand-facing output

What We're Looking For

610 years of experience in fashion, luxury, or lifestyle brands

Strong portfolio demonstrating storytelling, campaigns, and content-led work

Deep understanding of fashion aesthetics, textiles, and luxury consumer sensibilities

Experience leading teams and managing multiple creative projects simultaneously

Strong communication and collaboration skills