Creative Lead - Design & Strategy

Location: Bengaluru

Job Type: Contract

Experience: 10+ Years

Mandatory: Creative / Marketing Agency Experience

About The Hype Studio

The Hype Studio is a fast-growing PR, branding, and digital marketing agency that works with ambitious brands, founders, and leaders across industries. We believe great design doesn't start on the artboard; it starts with strategy, clarity, and intent.

We are looking for a Creative Lead – Design & Strategy who can create, drive, and execute strategy, not just visuals. This is not an execution-only role. We are looking for someone who understands why a design exists, what business problem it solves, and how it supports brand, marketing, and growth objectives.

Role Overview

This is a lead-level role for a senior designer who has spent years in an agency environment and is ready to own both design and visual strategy end-to-end.

You will be responsible for:

• Co-creating and shaping creative and visual strategy for brands and campaigns

• Translating brand, marketing, and communication strategy into scalable design systems

• Leading creative thinking, ideation, and strategic direction, not just following briefs

• Ensuring design output supports reach, recall, engagement, and brand positioning

• You will work closely with strategy, content, PR, and account teams and play a key role in defining how brands think, communicate, and show up visually across platforms.

Key Responsibilities

Strategic Design Leadership

• Actively contribute to and help create brand and campaign strategy, not just execute it

• Own and drive the visual and creative strategy across multiple client accounts

• Translate brand positioning, audience insights, and business objectives into strong visual direction

• Participate in ideation, planning, and strategy discussions from the start—not only execution stages

• Question and refine briefs to ensure creative solutions are strategically sound, effective, and measurable

• Build scalable visual systems, design frameworks, and brand guidelines that maintain consistency across platforms

Creative Direction & Execution

• Lead the design of high-quality assets across digital and print (social media, campaigns, ads, presentations, brand collaterals)

• Oversee illustration, typography, layout, and overall visual storytelling

• Ensure all creative output meets brand standards, platform relevance, and quality benchmarks

• Maintain and evolve design templates and asset libraries

Team & Cross-functional Leadership

• Guide and mentor junior and mid-level designers

• Collaborate closely with content writers, strategists, PR managers, and account leads to shape ideas and narratives

• Provide clear creative direction and feedback to elevate overall output

• Manage design workflows, timelines, and priorities in a fast-paced agency environment

Process, Ownership & Quality Control

• Track assignments and deliverables across internal systems

• Maintain proper archiving of design assets for reuse and scalability

• Review, refine, and approve creatives before client delivery

• Coordinate with print vendors and oversee proofing where required

Required Experience & Skills

• 10+ years of experience in a creative or marketing agency

• Proven experience in a lead or senior design role with strategic ownership

• Strong understanding of branding, visual identity, campaign thinking, and strategy-led design

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

• Ability to connect design and creative strategy with marketing and business outcomes

• Experience designing for digital-first brands and social platforms

• Strong communication, leadership, and decision-making skills

• Working knowledge of motion graphics / video tools (After Effects, Premiere Pro)

• Understanding of UI/UX principles

• Experience with print production, vendor coordination, and press checks

• Exposure to 3D or advanced design tools

Who This Role Is For

• Designers who have grown in an agency ecosystem

• Creative leaders who enjoy creating strategy as much as executing it

• Professionals who think in campaigns, narratives, and brand systems, not just posts

• Designers confident enough to lead strategic conversations, not just execute instructions

What We Offer

• Hybrid working model (3 mandatory in-office days)

• Company-covered commute

• Collaborative, fast-paced agency culture

• Competitive remuneration

• Opportunity to shape, influence, and scale both design and creative strategy

How to Apply

If you're ready to create strategy, lead design, and shape brands, send your resume + portfolio along with a brief note on your agency and leadership experience here:

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Application Deadline: 11 JANUARY 2026