What You'll Do
- Micro-Drama & Hook Analysis: Spend dedicated time analyzing micro-drama content and short-form narratives to identify psychological hooks, high-retention concepts, and emotional triggers.
- Ad Concepting & Iteration: Translate your findings into high-converting ad concepts. You will find the gold in existing content and figure out exactly how to manipulate, re-edit, or re-frame it to stop a user from scrolling.
- Performance Tracking: Identify what makes an ad a winner versus a loser. You will study what drives users to not only watch but click through and buy a product subscription.
- Creative Execution: Undergo training to build, format, and optimize ad creatives that convert. You will bridge the gap between creative intuition and performance data.
What We're Looking For
- Minimum of 6 months of professional or freelance experience in a role related to operations, social media coordination, or creative asset management.
- We are looking for candidates who have already graduated or are in the final year of their graduation
- You have a strong, intuitive sense of what makes content good or bad. You don't just consume content; you analyze it. You know how to take a mediocre piece of content and manipulate its pacing, framing, or hook to make it highly engaging.
- You love structure as much as you love content. You have an innate ability to streamline tasks, manage timelines, and keep the creative pipeline moving efficiently from the initial micro-drama analysis phase to final ad delivery.
Bonus
- Unlimited paid leave.
- Full health insurance for individuals
- Dedicated wellness leaves for female employees.
- Free Unlimited Snacks
- Be part of a rapidly growing company with a proven track record of 6X growth over the last five years, offering immense opportunities for career advancement.
About Us
We're a Gen-Z-focused full-stack entertainment company curating content for audience through culturally relevant content on OTT platforms like Amazon MX Player, JioHotstar and on our YT Channel Alright which is 3.6 Mn+ subscriber strong by (a) in show integrations / product placements, (b) targeted video ads on platform, (c) influencer campaign with show's cast.
Rusk Studios:
- Curating scripted fiction – drama, romance, comedy for top OTT platforms like School Friends, Heartbeats at Amazon MX Player, Ishq Next Door on JioHotstar.
- Battleground (Amazon MX): The world's first ultimate fitness entertainment show, where India's finest athletes compete to become India's Next Fitness Icon. Over four intense weeks, contestants face diverse challenges like Yoga, MMA, Pilates, and endurance, guided by celebrity coaches. Each episode delivers high-energy action and gripping competition, culminating in the crowning of Mr. and Ms. Khiladi. The show celebrates fitness, resilience, and the relentless pursuit of excellence. The casting includes Shikhar Dhawan as Super Mentor and Rubina Dilak, Fukra Insaan, Rajat Dalal and Asim Riaz as mentors.
- Engaged (JioHotstar): The reality show crossing 1B views having participants with a public history of missed connections are put through the ultimate test to find the one by committing socially by giving a promise ring! Casting includes Urfi Javed and Harsh Gujral with leading brands My Muse, Astroyogi, Renee Cosmetics, Wow Momos.
Alright!
Rusk Media's flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15-34 yrs old, Tier 1 GenZ & Millennial audiences.
What Happens Next
Our Process is quick – expect things to move fast!
