About the RoleChayam Tea is looking for a Creative & Influencer Strategist who can think, ideate, script, and drive content that actually converts. You'll lead our brand storytelling, influencer collaborations, social content, and creative direction for ads. This role requires someone who lives and breathes content not someone who just posts creatives.
You will directly shape how the world sees Chayam Tea.
What You Will Do1. Content Ideation & Creative Strategy- Create weekly content ideas for ads, reels, hooks, campaigns
- Script 23 high-conversion reels/videos per week
- Translate founder vision clear briefs for designers & editors
- Maintain brand consistency across all touchpoints
2. Influencer Management- Build & manage a monthly influencer pipeline
- Run influencer seeding & collabs
- Track ROI, views, engagement, conversions
3. Social Media Leadership- Own the monthly content calendar
- Guide designers on what to create and why
- Ensure consistent posting rhythm with purpose
4. Creative for Performance- Work with the performance team to produce high-ROAS creatives
- Create variations, hooks, scripts for ad testing
- Analyze content performance and iterate
You're a Fit If You:- Understand D2C content
- Love brainstorming, scripting, and creative strategy
- Prefer ownership over handholding
- Know what makes content convert not just look pretty
To Apply fill this Google Form:
https://forms.gle/HCbFYt3LyM4eoK3DA
Location: Kolkata (On-site)
Experience: 24 years
Industry: D2C / FMCG / Content-led brands
CTC: 40,000+
