Please attach the Portfolio to the CV & apply if you have experience designing ad creatives, banner ads, lead magnets (eBooks, infographics), web pages, mobile apps, and B2B marketing materials.
Location: Hyderabad, India
About Us
At The Smarketers, we are redefining the future of B2B sales and marketing with cutting-edge strategies and data-driven insights. We're looking for a Creative Designer who thrives in a collaborative, fast-paced environment and has a passion for crafting engaging user experiences. You will use your expertise in interaction design, visual storytelling, and branding to elevate client projects across digital platforms. If you're a creative thinker with an eye for detail and a deep understanding of B2B marketing design trends, we want you on our team!
Responsibilities Creative Design & User Experience
- Develop strategic and visually compelling end-to-end user experiences that balance user needs, business objectives, and technological feasibility for web and mobile platforms.
- Lead the design process for B2B-focused deliverables including logo and branding, web designs, digital and print media and landing pages optimized for lead generation and engagement.
- Implement UX research insights to enhance usability, accessibility, and user satisfaction.
Marketing Collaterals & Visual Content
- Design high-quality marketing assets such as eBooks, whitepapers, brochures, case studies, sales enablement materials, and social media creatives that align with client brand guidelines.
- Develop modern and responsive designs based on the latest B2B design trends to increase lead conversion and user engagement.
Multimedia Production
- Create and edit explainer videos, whiteboard animations, podcasts, typography videos, and other multimedia content for marketing campaigns.
- Collaborate with the marketing and sales teams to craft compelling visual stories for presentations, pitch decks, and digital ad campaigns.
Branding & Identity Design
- Establish brand guidelines for clients, ensuring consistency across digital channels and all marketing assets.
- Guide clients on best design practices and strategic visual storytelling to enhance brand positioning in competitive markets.
Requirements Design Expertise & Technical Skills
- 3+ years of experience designing ad creatives, banner ads, lead magnets (eBooks, infographics), web pages, mobile apps, and B2B marketing materials.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and video editing tools such as Final Cut Pro etc.,
- Strong storytelling abilities, with expertise in photography, videography, and crafting visual narratives for B2B audiences.
- Experience in motion design, GIF creation, and interactive web graphics.
Web & UX Knowledge
- Familiarity with HTML, CSS, Figma, XD, and responsive design principles is highly desirable.
- Knowledge of web design frameworks and an understanding of browser capabilities for seamless design implementation.
- Up-to-date with the latest B2B design trends, including minimalist UI, typography innovation, and interactive data visualisation.
Soft Skills & Collaboration
- Excellent communication skills (written and verbal) with a strong ability to present ideas and designs to clients and internal teams.
- A collaborative team player who can work seamlessly with cross-functional teams, including marketing strategists, developers, and account managers.
- Time management skills with the ability to prioritise tasks across multiple projects and meet deadlines effectively.
Why Join The Smarketers
- Work with industry-leading B2B brands and innovative startups.
- Lead cutting-edge design projects with measurable business impact.
- Flexible working hours and a collaborative, growth-oriented work environment.
- Competitive salary with performance-based incentives and growth opportunities.
Let's create experiences that drive growth and set new standards in B2B marketing!
