Creative Director

About the Role

We are looking for a creative leader who can combine performance marketing insights, visual design excellence, team leadership, and AI-driven creative innovation to drive customer acquisition and growth.

This role requires someone who can analyze campaign performance metrics (CAC, CTR, VTR, Hook Rate, Hold Rate, ROAS, etc.), translate insights into winning creative strategies, personally design high-performing static ads, lead cross-functional creative teams, and build AI-powered creative workflows at scale.

Key Responsibilities

Performance Creative Strategy

• Partner with Performance Marketing teams to analyze campaign metrics and identify winning creative patterns.
• Develop creative testing frameworks and optimization strategies to improve acquisition efficiency.
• Build and maintain a performance creative playbook.

Creative Team Leadership

• Lead and mentor Copywriting, Design, Production, and Editing teams.
• Drive creative excellence, resource planning, and timely execution.
• Establish a high-performance, collaborative creative culture.

Design & Creative Execution

• Personally create and review performance-focused static ad creatives.
• Define best practices for visual hierarchy, CTA placement, mobile-first design, and conversion-focused creative.

Gen AI & Creative Automation

• Build and scale AI-driven creative production workflows.
• Implement tools such as ChatGPT, Midjourney, Runway, Firefly, DALL·E, and similar platforms.
• Create SOPs and training frameworks for AI adoption across the team.

Script & Content Strategy

• Guide script development for Performance Ads, UGC Content, and Influencer Campaigns.
• Ensure all scripts are built around clear conversion hypotheses, hooks, and audience motivations.
• Develop a script performance repository to drive data-backed content creation.

Required Skills

• Adobe Premiere Pro, Photoshop, Illustrator, CorelDRAW, Figma, After Effects
• Strong expertise in Performance Creative & Growth Marketing
• Experience with Generative AI tools and workflow automation
• Scriptwriting and content strategy for Performance, UGC, and Influencer formats
• Strong understanding of acquisition metrics, CAC optimization, ROAS, and creative performance analysis

Ideal Candidate

• 9-15 years of experience in Creative/Design roles with 3+ years in team leadership.
• Experience in D2C, E-commerce, App-first, or Performance Marketing environments.
• Strong blend of strategic thinking, creative execution, and people leadership.
• Passionate about leveraging AI to scale creative production and improve performance outcomes.