Role & responsibilities
- Lead the end-to-end catalog lifecycle from content creation to go-live across digital platforms
- Drive the visual content strategy, ensuring it aligns with brand aesthetics and consumer trends
- Leverage Generative AI tools to scale imagery, videos, and product renders
- Collaborate closely with Tech, Product, and Marketing to improve catalog discoverability and SEO
- Ensure operational efficiency through workflow automation, SLA tracking, and content accuracy
- Monitor catalog performance metrics (CTR, conversions, time-on-page) and iterate for continuous improvement
- Mentor a team of designers, stylists, editors, and automation specialists
- Benchmark against industry standards and bring global inspiration into catalog strategy
Preferred candidate profil
- 8+ years in catalog/content management or creative direction roles, preferably in e-commerce or fashion industry
- Strong portfolio of visual merchandising, catalog shoots, 3D/AI tools usage
- Familiarity with Gen-AI/ML tools in visual content creation is a major plus
- Excellent organizational and stakeholder management skills
- Bachelor's/ Masters in Fashion Design / Visual Communication
- Prior experience in fashion, lifestyle, D2C, Ecom or retail sector
