Creative Director

Who We Are

Pinkvilla is India's leading entertainment and lifestyle media company, reaching 50M+ monthly users across web, social, and video. From celebrity news to pop culture moments, Pinkvilla shapes how millions of Indians consume entertainment every day - through credible, engaging, and trend-led storytelling across formats.

Pinkvilla is a Flipkart Group Company.

Location: Mumbai

Experience: 8 to 10 years

Employment Type: Full-time

About the Role

We are looking for a Creative Producer to lead content creation for our app and drive high engagement, repeat consumption, shares, and virality.

This role is ideal for someone who understands internet culture, storytelling, trends, and high-retention short-form formats, and can consistently ship content that people can't stop watching and sharing.

You will own the end-to-end process: concept → scripting → production → editing → publishing, working closely with editors, designers, hosts, and the marketing/community team.

Key Responsibilities

1) Own the Binge Content Strategy

• Build and execute the content roadmap for the Binge section with a focus on:
• high watch-time
• high completion rates
• repeat consumption
• shares/saves/forwards
• Create content that feels premium, addictive, and scroll-stopping.
• Develop content pillars and series formats that are scalable and consistent.

2) Create Viral & Highly Shareable Content Formats

• Produce content that has strong virality and share triggers, such as:
• relatable moments
• opinions & debates
• surprises and reveals
• emotional hooks
• pop culture + trend mapping
• snackable infotainment
• Build repeatable templates like:
• Top 5 / This or That / Hot Takes
• explainers & breakdowns
• listicles in video form
• interactive formats
• quick quizzes / challenges
• Stay ahead of trends and translate them into platform-native content.

3) End-to-End Production Ownership

• Own the full content pipeline:
• ideation and planning
• scripting and storyboarding
• shoot planning and execution
• post-production and edits
• packaging (titles, captions, thumbnails, hooks)
• Ensure output is consistent in quality, tone, and brand voice.
• Deliver content at high speed without compromising creative quality.

4) Scripting, Hooks & Storytelling

• Write or oversee scripts that maximize:
• first 1–2 seconds hook
• retention
• emotional payoff
• shareability
• Create strong narrative structures even for short videos:
• Hook → Context → Punch → Payoff → CTA (share/comment)
• Work closely with talent/hosts to improve delivery and on-camera presence.

5) Content Packaging & Distribution Readiness

• Ensure every piece of content is optimized for consumption and sharing:
• strong opening frame
• punchy captions
• meme-able moments
• cutdowns in multiple lengths
• vertical-first formatting
• Collaborate with Marketing/Community teams to plan distribution:
• what gets pushed on social
• what becomes a series
• what becomes a trend format

6) Build a High-Output Content Engine

• Manage and coordinate a production team including:
• video editors
• motion designers
• writers
• shoot crew (as needed)
• voiceover/talent
• Create SOPs and workflows to scale output smoothly.
• Maintain production calendars, shoot schedules, and post timelines.

7) Content Performance & Iteration

• Track performance of Binge content using key metrics:
• watch time
• completion rate
• shares/saves
• replays
• comments and sentiment
• Identify what works and create more of that systematically.
• Run weekly experiments with formats and hooks to improve virality.

8) Quality Control & Brand Alignment

• Ensure content is aligned with brand tone and safe for platform.
• Maintain consistency in visual style, pacing, and storytelling.
• Ensure content is original, well-researched, and legally safe (no risky IP usage).

Skills & Qualifications

• 8 to 10 years experience in digital video production, content production, short-form content, or media
• Strong understanding of:
• short-form storytelling
• viral content formats
• editing for retention
• internet culture and trends
• Strong scripting and creative direction skills
• Hands-on understanding of post-production and packaging
• Ability to manage multiple projects and deliver at speed

Preferred Candidate Traits

• Trend-native and obsessed with what people share
• High creative taste + strong execution
• Fast, organized, and extremely output-driven
• Strong collaboration with editors, creators, and marketing teams
• Can build content systems, not just one-off videos