Creative Director

Location: Mumbai

Work Type: Full Time or Part Time; Office or Hybrid

Jinn is a cooking service platform built around making home cooking easier and more accessible, serving both on-demand and subscription use cases. We connect households with reliable, trained cooks and are building a brand that makes cooking, food, and the people behind it feel exciting, relatable, and culturally relevant.

We're looking for a Creative Director to own the creative vision for Jinn and turn our brand into something people genuinely want to watch, follow, and talk about.

As our Creative Director, you'll own the entire creative process - from idea to final edit.

You'll be responsible for developing our content strategy, coming up with strong concepts, writing scripts, directing shoots, and working closely with editors to make sure the final content is exactly what we envisioned.

This is a hands-on role for someone who is constantly thinking about what makes people stop scrolling and knows how to turn an idea into content that feels fresh, natural, and shareable.

• Develop and own Jinn's overall content and creative strategy across Instagram and other social platforms.
• Come up with original content concepts that align with Jinn's brand and business goals.
• Develop recurring content formats and series that can be built into recognizable Jinn IP.
• Write and develop scripts, hooks, storylines, dialogues, and shot lists.
• Plan and conceptualize shoots from start to finish.
• Direct shoots and work closely with cooks, creators, photographers, videographers, and other talent.
• Guide performances and ensure the content feels natural, engaging, and on-brand.
• Direct the editing process, including pacing, storytelling, hooks, music, transitions, text, and overall visual style.
• Review edits and provide clear feedback to ensure the final output meets the creative vision.
• Stay on top of social media trends, formats, creators, and emerging content styles — while knowing which trends are actually worth adapting for Jinn.
• Continuously experiment with new formats and creative approaches.
• Work closely with the founders to translate business objectives into compelling creative.
• Build a strong and consistent visual and creative identity for Jinn.

• Strong understanding of social media, especially Instagram Reels and short-form video.
• Someone who naturally thinks in concepts, hooks, stories, and formats.
• Strong scriptwriting and storytelling skills.
• Experience directing shoots and working with talent.
• Strong understanding of editing and what makes short-form content engaging.
• Excellent creative judgment and attention to detail.
• Someone who can take an idea from what if we did this → concept → script → shoot → edit → final reel.
• Ability to balance creativity with business objectives.
• Highly proactive and comfortable taking complete ownership of the creative function.
• Experience in content creation, advertising, media, social media, or a creative agency is preferred.

• Jinn develops a recognizable and differentiated content identity.
• Consistently strong, engaging, and shareable content.
• A clear pipeline of creative concepts and content formats.
• Shoots become more structured, efficient, and creatively ambitious.
• The quality of Jinn's content continuously improves.
• Content contributes meaningfully to brand awareness, engagement, and customer acquisition.

This is an opportunity to build the creative identity of a growing brand from the ground up.

You'll have significant creative ownership, work closely with the founders, and have the freedom to experiment, test ideas, and build content that people actually want to watch.

If you're someone who gets excited by a blank page, has 20 content ideas before the meeting is over, and knows how to turn those ideas into great videos — we'd love to meet you.