This is not a title. It's a doing role.
You will write the scripts. You will be on set. You will direct the shot. You will brief the editor. You will own what goes out.
If you're looking to delegate and review — this is not for you.
What You'll Do Every Day
- Write hooks, scripts, and copy that stop the scroll and drive action
- Get on set and direct — camera, talent, energy, everything
- Own the creative strategy across Meta ads, Reels, and short-form
- Build and lead the creative team we're putting together
- Sit with the founder's office and shape what the brand looks, sounds, and feels like
- Review edits, push back, and make the final call
You're the Right Person If
- You've worked inside a D2C brand — not just served one as an agency
- You've personally written scripts that performed, not just briefed writers
- You've held a camera or directed someone holding one
- You know what a thumb-stop rate is and why it matters
- You've built a content system, not just delivered one-off projects
- You move fast, think sharp, and don't wait to be told what to do
You're the Wrong Person If
- Your last role was mostly decks and presentations
- You've never been on a shoot floor
- You think strategy and execution are two separate jobs
- You need structure before you can start
